28 nm AMD APU Lineup is Complete, On Course for H1 2014 Launch
November 14, 2013 10:15 PM
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New chip families will feature the PUMA/Steamroller cores and Graphics Core Next GPU compute units
Advanced Micro Devices, Inc. (
) announced a pair of sporty upcoming x86-based, 28 nanometer (nm) processors that will front its mobile processing efforts. It also announced a new HTPC-geared CPU+GPU combo chip that's sure to please budget shoppers. Officially these chips
won't launch until
2014 Consumer Electronics Show
(CES). But AMD's revealed enough that it's painting a very interesting picture for the 2014 chip market as it tries to capitalize on its sales strengths and improve upon its struggling lines.
I. Trinity and Llano Kick Things Off
Since their 2010 introduction
AMD's "accelerated processing units" (APUs) (AMD's marketing lingo for PC-geared system-on-a-chip (SoC) designs) have sold well, and have been very competitive in some niches. But as mobiles users' battery life expectations have risen AMD has struggled with power consumption. Even as Intel Corp. (
) pioneered industry leading node technology,
AMD's third party fab partners
keep pace in terms of die shrinks
Ultimately this struggle has had more of an affected on the lower end mobile geared APU stock, than AMD's desktop-geared offerings.
On the high end of AMD's APU line is the A8 and A10 brands, the former of which deployed in June 2011
with the launch of the first generation
and the latter of which deployed in Oct. 2012 as a late add-on to the
Since day one AMD's APU line competed for very specific market niches --
budget laptops with no discrete mobile GPU card
leaned heavily on price
as a selling point. But AMD's graphical leadership made this formula not only work, but flourish as AMD's chips rivalled even low-end discrete mobile GPUs at a reduced bill of materials net cost for the GPU+CPU.
Picture top to bottom:
's on-die GPU is partially derived from) [Image Source: Jason Mick/DailyTech LLC]
Last year's follow-up to
, the 32 nm
line of "accelerated processing units" (APUs) added an improved on-die GPU (sometimes referred to as a "dGPU"), which fell somewhere between a
Radeon 6000 HD
also ditched the aging K10 architecture for
a leaner, enhanced
. Power fell to between 65 to 100 watts.
II. Richland Sees Gains in Budget Desktop Space, But Struggles in Notebook Market
This year AMD
once more refreshed the A8/A10 branded chip line
relatively unchanged, but AMD's experience with the 32 nm node allowed it to bump clock speeds roughly 10 percent.
AMD previews Richland @ CES 2013 [Image Source: Brandon Hill/DailyTech]
featured a new
on-die graphics processing unit (dGPU), but despite being branded as the Radeon 8000 Series, this GPU was based on the aging VLIW-4 core design
introduced with the Radeon HD 6000 series
replaced in the Radeon 7000 series by Graphics Core Next
(GCN). This isn't to say that
's GPU didn't evolve on a separate parallel path -- it did-- however, the lack of GCN also had some decided downsides. Most notably GCN is a SIMD architecture; fundamentally different from the MIMD style approach used by VLIW-4.
uses the older VLIW-4 MIMD GPU compute units, where as
use the new SIMD GCN 1.1 computer units. [Image Source: AMD via WCCFTech]
Ultimately, SIMD would seem to hold some advantages in terms of GPU computing, given that both AMD and NVIDIA Corp. (
) have adopted this approach in their high-end GPUs. But that said
's tests showed
to actually perform quite well in compute, indicating that while its branch of the Radeon 8000 tree was decidedly different, it was not grossly inferior.
While it was announced in January,
didn't become available until this last June, a launch window that put it head-to-head with
Intel's 22 nm node
Given the larger node size,
chips were slightly cheaper ($105-150 USD versus $182-339 USD), however, Intel's
SoCs were much faster CPU-wise.
U series Core i5 chips also offered aggressive power efficiency, consuming as little as 11.5 watts on the mobile end and 28 watts on the desktop end. By contrast
's top performing chips only achieved a 17-watt envelope in mobile chips and a 45-watt envelope on the desktop side, due largely to AMD's larger transistors (32 nm versus 22 nm).
In terms of graphics Intel and AMD took somewhat different roads -- AMD's dGPU featured an external MXM memory package (2 GB) which was larger than the "Crystalwell" embedded memory found in
new Intel "Iris" dGPUs
, but also slower. Ultimately, Intel's eDRAM+DRAM approach stacked up relatively comparable bandwidth-wise with AMD's pure MXM GDDR5 solution, with Intel's solution being slightly superior from a reliability and power standpoint.
Iris Pro finally gives AMD's APUs a real challenge, graphically, but it's only available for ultrabooks. [Image Source: Intel]
The key area where
has done well is finding price-sensitive niches to compete at, including the budget PC market.
Intel disappointed many when it decreed that its high-end Iris Pro 5200 GPUs (the only
dGPUs to feature Crystalwell) would be only available as a ball-grid array (BGA) packaged design for select ultrabooks.
desktop chips were stuck with the lower-end HD 4600 graphics solution, which
handily beat in terms of graphical performance [
]. For buyers of machines with a discrete GPU, this wasn't a major concern, but for those building or buying leaner outfitted rigs (e.g. a cheap home theater PC) this was a major letdown.
By July a handful of laptops with Iris Pro (HD 5200) graphics (
found in 'R'
Core i5 and i7 processors) had popped up. Intel's Iris Pro GPU turned the tables, outperforming
by anywhere from 25-40 percent in gaming benchmarks [
] -- albeit at a higher unit cost that ultimately translated to higher laptop prices.
Q3 earnings report
reflected this reality. The company wrote:
Computing Solutions segment revenue decreased 6 percent sequentially and decreased 15 percent year-over-year. The sequential and year-over-year declines were due to decreased notebook and chipset unit shipments, partially offset by an increase in desktop unit shipments.
Operating income was
, compared with operating income of
in Q2 2013 and an operating loss of
in Q3 2012. The Q3 2012 operating loss included an inventory write-down of approximately
primarily consisting of first generation A-Series accelerated processing units (APUs).
II. Meet Kaveri, the Fourth Generation Chip in the A8/A10 Line
At this point you might be wondering -- didn't AMD promise to launch 28 nm A8/A10 chips this year? Indeed, AMD had hoped to ship
-- the successor to Richland (and first AMD 28 nm APU) in H2 2013.
chip (far left) aside a unpackaged
chip (middle); a Steamroller core is on the right. [Image Source: Overclock.net (left); AMD via ExtremeTech (right)]
Ultimately that release date slipped to January 2014.
which packs 3 more ALUs per core and other improvements to improve on both parallelism and single core performance.
The GPU onboard
is at last merged with the mainline Radeon series. It features 512 GCN 1.1 SIMD cores (stream processors) packaged into 8 compute units (CUs). These are the same cores found in the
latest and greatest Radeon Rx 2xx Series GPUs (codenamed
and in AMD's upcoming chips for the Microsoft Corp. (
and Sony Corp. (
AMD makes an interesting comparison of its CPU-versus-GPU die-space ratio versus Intel's:
... of course it's somewhat unclear whether AMD is talking about the Iris/Iris Pro
chips or (more likely) the HD 4600.
These major changes mean a shift in chipset as well. The new chipset is dubbed FM2+. Hence,
won't be available as a drop-in replacement for
's FM2 socket for FM2+. [Image Source: WCCF Tech]
After a back and forth debate rumor-wise about whether it was feasible to pool GDDR5 and DDR3, the believers won out as AMD has indeed adopted this novel technology for
. The 28 nm chip features a new "HUMA" (Heterogeneous Unified Memory Access) as outlined in slides which leaked in April 2013.
[Image Source: AMD via Bit-Tech]
HUMA supports up to 32 GB of pooled memory total (including support for four DDR3 DIMMs) -- which likely will often mean 16 GB of DDR3 and 2-4 GB of GDDR5.
[Image Source: AMD via Bit-Tech]
A footnote reveals more data on the upcoming
A10-7850K APU. The slide points to a CPU clockspeed of 3.7GHz, and GPU clockspeed of 720MHz. This A10 is clearly a desktop part, consuming 95 watts. A
leak from July
indicates AMD will also release a 1.8 GHz CPU clock (2.3 GHz turbo clock); 500 GHz GPU clock chip on the mobile end.
[Image Source: AMD via Bit-Tech]
Also interesting is the inclusion of a Cortex-M5 processor, a tweaked licensed intellectual property (IP) core from ARM Holdings plc (
). While the x86
CPU and SIMD GCN 1.1 GPU cores are still doing most of the heavy lifting, the added ARM coprocessor gives AMD a low-power tool for "console class gaming sound and movie theater surround processing".
This becomes very interesting when you consider the sales commentary in AMD's earnings report. Clearly AMD has recognized that the power-hungry A8/A10 chips have struggled to find acceptance in laptops, but have been embraced by HTPC users on a budget (as evidenced by the increase in desktop sales). This is a very smart move as AMD is adding value to one of its product's biggest target audiences.
is a major jump in terms of core design for AMD. Not only does in unify the until now disparate GPU/APU graphics core trees, but it goes a step further, putting for in essence a single common platform for game console chips, a broad spectrum of APUs, and GPUs. This is the first generation that's featured this unification so it's important not judge the gains to hastily. But it's definitely the start of big things.
IV. AMD's Mobile Successors, "Beema",
In related news, AMD also announced two new processor designs,
, which will fill in the A4/A6 product line, targeting laptops and tablets.
notably packs a razor-thin 2 watt TDP, with an onboard GPU. That's a major approved over the most efficient
chips which consumed 3.9 watts. Given AMD's reptutation for aggressive pricing these gains may transform it into a
serious competitor for tablets
and even phablet-style smartphones perhaps. Versus
, which saw very weak adoption,
gives AMD a fighting chance against Intel and ARM chipmakers (who, its worth noting, are stuck on the same node).
chip seemed promising, but was largely ignored by OEMs. [Image Source: PC World]
is slightly more power hungry, slotting into a 10-25 watt envelope, a modest improvement over the 17-35 watt envelope of
Both processors are anchored by the fresh
core design, which replaces the
cores found in AMD's
platforms -- the chips that comprise AMD's current E1/2 branded lineup, as well as much the A4/A6 branded lineup. Like
, both mobile-minded cores pack a licensed ARM Cortex-M5 processor. In this case the coprocessor is used to enhance mobile security via AMD's TrustZone technology that allows for secured financial transactions online via hardware-level encryption.
Mark Papermaster, AMD’s chief technology officer and senior vice president voices AMD's determination to turn around its mobile APU offerings after a rocky 2013 APU slump. He comments, "AMD is establishing excellent momentum this year in the low-power, mobile computing market and with ‘Mullins’ and ‘Beema’ coming in 2014 we are not standing still. AMD aims to deliver a set of platforms in the first half of next year that will outperform the competition in graphics and total compute performance in fanless tablets, 2-in-1s and ultrathin notebooks."
Fiscally AMD has performed well in 2013, and the year has been a turning point for AMD. Now with the new
, and GCN 1.1 CPU/GPU cores anchoring AMD's entire lineup, and with a consistent approach that offers the same kinds of computing IP (from ARM processors down to the processor layout) in a diverse range of product families, AMD's vision is coalescing as well.
It should be a very interest 2014 for AMD. Even if it can't live up to its ambitious mobile hopes, it should see some small gains at least, and
should make a big splash in the budget desktop space, sustaining growth, assuming AMD continues to deliver come shipping time in H1.
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RE: AMD struggling with Kaveri APU?
11/15/2013 7:56:18 AM
You would do well to ignore Charlie. He is wrong way more than he is right. He said that NVidia was persona non grata at Apple, then new MacBook Pro launch with NVidia chips. He has been predicting the death of MS for years. He said that Apple was moving their Mac lineup to ARM. He's also been predicting Intel's demise. The guy is delusional. He hates Intel, MS and NVidia and views the slightest misstep by any of the 3 as the beginning of the end for them.
Apparently, lately AMD has gotten on his hate list too and he has been spinning negativity around them as well. It must be because AMD is in the Xbox One. His loathing for MS is larger than his fandom of AMD.
"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken
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