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New 8 inch tablet prototype also leaks

Hot on the heels of the announcement of the 10.1-inch Lumia 2520 Windows RT 8.1 tablet and the 6-inch Lumia 1520/1320 phablets -- plus some slick accessories like the "Treasure Tag" -- at Nokia World, more fresh devices are leaking from the Nokia Devices brand.

I. Lumia 929 Set to Rock Verizon

First up is the Lumia 929.  The Lumia 929 will be an iterative bump to Nokia's line to keep up with Jones, i.e. the Android OEMs who are flocking to the quad-core Snapdragon 800, which is becoming available at last from Qualcomm Inc. (QCOM).

Under Microsoft's guidance, Nokia is moving to a more aggressive device rollout schedule, and the Lumia 929 is proof of that.

The device is set to go on sale at Verizon Communications Inc.'s (VZ) Verizon Wireless brand -- the largest LTE carrier in the U.S. -- and is also rumored to be an exclusive (for the holidays at least).  The phone runs Windows Phone 8 Update 3, the last major update to arrive before Windows Phone 8.1.

Lumia 929
  • Price :
    • ??
  • Form Factor
  • Size:   ??
  • Weight: ??
  • Colors
    • glossy white
    • matte black
  • Screen
    • 5.0 inches
    • 1080p (1920x1080 pixel)
    • 440 ppi
    • AMOLED
    • Gorilla Glass 3
  • SoC
    • Qualcomm Snapdragon 800
      • 2.26 GHz quad-core ARM Krait 400 CPU
      • Adreno 330 GPU
  • RAM:
    • 2 GB DRAM
  • Battery
    • ??
  • Storage
    • Internal
    • 32 GB
    • No microSD
  • Camera(s)
    • Rear
      • 20MP (with PureView optical stabilization)
    • Front
      • 1.3MP
  • Connectivity
    • LTE
    • Dual-band Wi-Fi (2.4G/5G) 802.11 a/b/g/n/ac
    • Bluetooth v4.0
    • NFC
  • Other
    • Qi charging

Another leak -- from top Nokia leaker @ev-leaks on Twitter -- revealed an upcoming 8-inch Windows RT tablet from the Nokia Devices brand. 
The tablet is rumored to be in the testing phase under the codename "Illusionist" and will be only Nokia's second large-size tablet computer following the 10-inch Lumia 2520.  If the Lumia 2520 is any clue, the 8-inch Lumia device may pack higher end hardware and a slightly higher sticker price than possible 7-to-8-inch Microsoft Surface branded devices.

The Verge has offered direct confirmation from Nokia Devices that the 8-incher is indeed real.  They add that it will pack a Qualcomm chip (likely the Snapdragon 800).  The small tablet is reportedly due out later next year along with budget Lumia 1310.

Sources: WPCentral, EV Leaks, The Verge

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RE: Doesn't matter.
By crispbp04 on 11/5/2013 11:29:51 AM , Rating: 2
I see what you're saying, to an extent.

The number system is meaningful from a technical standpoint because it offers clear distinction, but you're right in that it is confusing to an average consumer. This is the reason Apple dropped the numbering on iPads. Brand identity is above all. Samsung recognized this, and the success of Galaxy speaks for itself.

The criticality of brand Identity can be shown easily if you look at google trends and type in "Galaxy,Android,iPhone,Droid,Lumia" into the search box.

Droid has the worst attempt at creating a brand because there was too many devices with the branding for people to "get it". It never stuck and nobody would say "hey is that a droid you're using?". Galaxy and iPhone on the other hand... they took it to the bank. Android can thank Samsung for what it is today solely because of the Galaxy line... But I digress...

Back to Nokia with their Lumia brand. The word Lumia itself is not concrete: hard to remember, it's not generic enough, and I think they could have done better with something that sticks easier in someone's mind. It's a shame that the Surface brand wasn't used all along.

They now have several ranges all targeted at different price ranges with their Lumia Brand.. 5xx,6xx,7xx,8xx,9xx,10xx, and now 20xx with their tablets...

They really need to consider modifying their approach, all focused around strengthening brand and recognition:

1) Pick three consistent and distinctive device tiers:
I would suggest a 4", 5", and 6". Let's call them "Lumia", "Lumia S", and "Lumia XL" for this example. Have the same physical measurements for each tier, regardless of build material (plastic vs. metal like the 925vs920).
The accessory market thrives when a device has longevity to it's form factor, as shown by the iPhone 4 thru 4s, 5->5s

2) build out from each tier in the same fashion: budget, Prosumer, Niche
Lumia => + => + Pro (instead of 5xx/6xx/7xx/8xx)
Lumia S => S+ => S+ Pro(instead of 9xx/10xx)
Lumia XL => XL+ => XL+ Pro (instead of 13xx/15xx)

maybe the series can be kept as a subtitle to maintain the ability to be iterative (920 should go to 921, 922, etc. but maintain form factor for accessory success)

3) Drop carrier exclusive customizations. The Lumia 928 blows (I'm on my 3rd one, two cracked screens in less than a month). The Lumia 929 carries over the same flaw as the 928 (no bezel to protect the glass) The 920 was a better phone, should have released a 921. 520,521,820,822,821,620,720,721... list goes on.. that's a joke.

4) Focus on the customization market, MotoX has the right idea

5) Win

"This is about the Internet.  Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis

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