Microsoft Wants to Sell 16 Million Windows Tablets this Holiday Season
November 1, 2013 9:32 AM
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It plans to do so through a better retail experience and marketing
has big plans make sure this holiday season is better than the last.
According to Paul Thurrott's Supersite for Windows, Microsoft's main goal is to sell 16 million
over the holiday season. In order to do that, it plans to set the record straight on exactly what Microsoft is offering through better holiday marketing. It's also spending $405 million on Windows retail this year compared to only $241 million last year.
Some troubles Microsoft is having is that there are various Windows OS versions available on the market right now (Windows 8, Windows RT, Windows 8.1, and even Windows 7). The same goes for hardware, where some have touch while others don't, some are All-In-Ones while others are laptops and convertibles, and so on.
This can be very confusing to consumers who aren't sure of the differences, and Microsoft's aim is to clarify this confusion so people will want Windows and buy exactly what they need.
The first part of Microsoft's plan is to label
"the new Windows," which will let people know that this is the latest version and best version. Windows 8 was looking to reinvent Windows, and now Windows 8.1 wants to change how people perceive it, since Windows 8 took a lot of criticism for being so different from past versions and being too difficult to learn.
Microsoft will also provide retailers with a special USB-based Windows 8.1 Upgrade Kit this holiday, since only 20 percent of PCs shipped will have Windows 8.1 pre-installed.
In the way of hardware, Microsoft wants to label Windows tablets as "more than an ordinary tablet," and Windows PCs as "the only PC with touch" for the holiday season. Pushing the touch feature will distinguish Windows hardware from that of competitors, and Microsoft even plans to give free $25 gift cards for the Windows, Windows Phone or
stores when customers buy Windows touch devices this holiday (offer runs from November 15 to December 28).
To help push these messages out to customers, Microsoft will go the store-within-a-store route (kind of like Apple's set-up within stores like Best Buy). This will offer a station specific to Windows-based devices and help customers figure out exactly which tablet, PC or phone they need without all the confusion (right now, Windows tablets and PCs line shelves without much distinction to the consumer).
It remains to be seen whether Microsoft can hit the 16 million mark, but its latest efforts should certainly give PCs a boost from last year's sales. PC makers sold 89.8 million units globally in the fourth quarter of 2012, down 6.4 percent from the same quarter in 2011, according to IDC.
Paul Thurrott's Supersite for Windows
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RE: Wait for Windows 9 :-)
11/1/2013 12:37:30 PM
Android allows you to do whatever you want, similar to how it's the case on a desktop since years. I think this is the ultimate stand out feature of Android, next to the huge available selection different hardware at every possible price point. This felxiblity allows tablets with ARM, MIPS, X86 architectures, any display size you want, WACOM pen input, and whatever the manufacturer can imagine. It also allows you to do whatever you can imagine, install anything on it, you're free on how to use it. So if you want an useful app not available on Win RT, then take a look at any app which requires root access. (Titaniumbackup, Android Tuner, Adblock, ...) Else, it's not my job to convince you to anything and I have better things to do with my time.
On the other side is iOS with its plethora of restrictions, but solid thrustworthy hardware and lots of good and mature apps, especially for tablets.
Windows RT mimics iOS, but offers nothing special as iOS or Android does. (or Windows 8 would do, if it had a tablet friendly UI for normal software, which it currently definitely doesn't has).
So I fail to see why anyone would choose the quite expensive Win RT over the more mature and widespread iOS or Android.
How useful a device is depends on the use case. Windows x86 is totally useless on a tablet with touch input only. However, on a tablet with pen input it's totally different.
RE: Wait for Windows 9 :-)
11/1/2013 4:23:08 PM
Well said. Windows RT is nothing more than a cheap iOS clone. And by "cheap" I don't mean price, as it's way over-priced for what it is; namely a copy cat me-too product.
I recently attended a presentation that was given using a Windows Surface to display the slides. The entire time, the presenter was fighting with it. It wasn't responding to his swipes, it was sluggish and slow, response time was terrible, if it recognized his inputs at all. What a piece of junk.
RE: Wait for Windows 9 :-)
11/1/2013 10:29:56 PM
If you think Windows 8 desktop is useless with touch input only, but could be useful with pen, I suggest you take a look at virtual mouse software such as "TouchMousePointer":
It will make desktop applications easier to navigate using touch input. In fact, it is not much different from using a touchpad on a notebook except it appears on screen instead of keyboard.
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
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