backtop


Print 11 comment(s) - last by inperfectdarkn.. on Oct 31 at 3:53 AM

Netflix continues disrupting traditional models

Netflix is moving on up from making its own TV shows to movies, and it wants to bring those movies to your home the same day they're released in theaters.

According to All Things D, Netflix is looking to disrupt the traditional box office model by creating its own major films and making them available in both theaters and your home at the same time rather than waiting weeks or months for a movie to leave the theater. 

Netflix already creates its own TV shows, such as "Orange is the New Black" and "House of Cards," and both are wildly successful. The shows are available on Netflix only, and falls outside of the typical television model where shows air weekly on a cable network. 

Over the summer, Netflix said it wanted to make a move into movies, like documentaries and stand-up comedy specials. Like the TV shows, these smaller-scale productions would debut on Netflix only. 


Now, Netflix wants to get into "big" movies that appear in theaters, but continue with its trend of offering the content on Netflix as well. And instead of making customers buy expensive box office tickets and go out to a theater, the movies will be available on Netflix at the same time as they appear in theaters (and not weeks later -- they would be released the same day). 

“What we’re trying to do for TV, the model should extend pretty nicely to movies," said Ted Sarandos, Netflix's content head. "Meaning, why not premiere movies on Netflix, the same day they’re opening in theaters? And not little movies — there’s a lot of ways, and lot of people to do that [already]. Why not big movies? Why not follow the consumers’ desire to watch things when they want?”

Many Hollywood studios would likely say Netflix is crazy. While they are coming up with new ways of getting movies from theaters to homes quicker, offering a Hollywood blockbuster at home the same day as it debuts in theaters likely won't be an option they'll consider anytime soon. Netflix will probably be on its own with this one. 

In fact, Netflix is still working on cable companies in an effort to have its app put on their set-top boxes. This has largely been an uphill battle, as cable companies remain skeptical of siding with the streaming giant whose aim is to change the way people consume entertainment. 

Source: All Things D



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: More power to them
By Rukkian on 10/29/2013 2:52:13 PM , Rating: 2
I agreee, but I do wonder why anybody would go to the theatre if it is available, legally at home immediately for basically free? I get that they want subscribers, but what would be the incentive for theatre owners to actually show the movies, if the turnout would be pretty low?


RE: More power to them
By Labotomizer on 10/29/2013 3:33:47 PM , Rating: 2
It won't be free. In fact I would imagine it's more than a single ticket. I would guess about $30 for a movie. Why so much? You can have as many people at your house to watch it at once as you'd like. There's no way to know it's only a single viewer.

That said, it would be cool for some movies. Others I would rather see on the big screen. Plus, movie theater popcorn is awesome!


RE: More power to them
By titanmiller on 10/29/13, Rating: -1
RE: More power to them
By just4U on 10/29/2013 4:30:15 PM , Rating: 2
It's a night out of the house... perhaps dinner, watching on a big screen. I look forward to going out to the movies 5-6 times a year even though that same movie might be on a high quality torrent as well. It's the overall experience I guess.

The thing movie companies don't get is some simply won't ever do that. Don't matter if they can get the movie for free or it's no where around. They simply have no interest in heading off to the theatre regardless of cost involved.


RE: More power to them
By Mitch101 on 10/30/2013 9:47:46 AM , Rating: 2
Especially in the colder months there is a reason blockbuster movies are shown in the spring.

What concerns me is all it takes is a stream of bad movies for them to have financial issues.


RE: More power to them
By Rukkian on 10/30/2013 2:30:42 PM , Rating: 3
I used to think that too, but have been turned off by the 20 minutes of tv commercials theaters near me are now doing. I was semi-okay dealing with the overpriced items, overcrowding, and rude people, and actually enjoyed the movie previews, but the last 3 movies I went to had at least 20 mins of regular tv commercials (razors, shampoo, femine hygeine) before the even started the trailers, and all of this was at the time the movie was scheduled to start.

I have gotten to the point where I would rather just watch it in my home theater where I can pause if I need to and dont have to deal with all the BS. I do once in awhile still go the the theater, for big movies that my boys and I want to hit right away, but if they were available (at blu ray quality), I would probably stay home.


"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki