Senior Qualcomm Exec Microsoft's Lumia 2520 Destroys Microsoft's Surface 2
October 28, 2013 11:30 AM
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Looks like there may be some Microsoft on Microsoft digital violence
Qualcomm Inc.'s (
) Applications Processor Product Management VP Raj Talluri suggested in
a new interview
Nokia Devices Lumia 2520
is going to utterly outclass
the Surface 2
He comments, "The performance on the 2520 is brilliant. It's really at the next level. It's not even really a contest compared to Surface 2. In every area, it's much bigger, faster, and lower power."
The Surface 2 carries a 1.7 GHz
quad-core Tegra 4
processor from NVIDIA Corp. (
), disappointing some who
were hoping for the fresh Tegra 4i
. The Lumia 2520 includes Qualcomm's latest a greatest system-on-a-chip, a 2.2 GHz quad-core
and is Nokia Devices'
first full-size tablet
Lumia 2520 with keyboard case
Microsoft's device is $50 USD cheaper at $449 USD versus $499 USD for the Lumia 2520. The type cover for the Lumia is also slightly more expensive -- $150 USD versus $129 USD for the Surface 2's keyboard cover.
Surface 2 (L) and Surface Pro 2 (R)
Whichever device is the "better deal" -- the cheaper Surface 2 with a slightly slower processor, or the faster Lumia 2520 with a higher sticker -- Microsoft likely isn't losing any sleep or complaining about this free attention. After all, it's competing against itself.
While the Surface 2 is Microsoft-branded, the Lumia 2520 is produced by Nokia Devices, a division of Nokia Oyj. (
Microsoft recently acquired
. Hence whichever tablet comes out on top Microsoft wins if either sells well.
This isn't the first time that Qualcomm has
scoffed at the performance of the Tegra 4 compared to its Snapdragon 800.
And it's not the first time in the last couple months that a Qualcomm executive has been quoted making controversial comments.
Qualcomm is very confident in the performance of its new Snapdragon 800 chips.
But unlike Anand Chandrasekher's
use of 64-bit architecture in its A7
, these pointed remarks at least solely target a competitor's product (NVIDIA's). By contrast Mr. Chandreskher's comments disrupted Qualcomm's own product plans, by casting
its upcoming 64-bit chips
in a negative light; subsequently
he was reassigned, a move many viewed as a demotion
for the poorly considered comment.
Qualcomm's Mr. Talluri also said that he
isn't worried about Windows RT's struggles
. He echoes partner Microsoft's patient approach, remarking, "We have a longer term view on these things. The RT of today may not be the RT of tomorrow. But the vision of a device that's both your entertainment and productivity device that you want to carry with you is going to be there. We invest for the longer term. Google and Microsoft are very capable organizations, [with] lots of technologies. [Microsoft] didn't hit a home run out of the gate on the very first [Windows RT] product, but they're working on it."
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Original Intent of WinRT/WART
10/28/2013 2:46:09 PM
Keep in mind, when originally MS introduced WinRT, multiple SOC manufacturers tried to show that their ARM SOCs are capable of supporting RT.
I am unable to get the link to a old anandtech article hence I am linking disparate stories.
Here is TI with its OMAP
Here is Qualcomm with its S4
Clearly at this time, MS wanted to have a WARM system spanning multiple SOCs not unlike a x86 across Intel, AMD, VIA. Given the price points that ARM SOCs were targetting compared to the Intel tablet variants, initially the OEMs and the various SOC camps were right on board, ready to enter the new market and Windows eco-system (though not compatible with Win-x86 though).
But once MS muddied the waters by stating that it is going to create a Surface tablet with WinRT, it basically caused its OEM partners to digress either overtly (in case of Acer) or covertly. Add to it WART and Surface RT became a flop.
With Baytrail being cheap, all the hardware OEMs can openly shun WART and go towards the Win8-x86 based Windows tablets, giving a rat's ass about whatever MS or Nokia comes up with.
WART/WinRT will have only 1 shelf life and that will be in Micosoft-Nokia world. Every one else will shun it.
"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser
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