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Looks like there may be some Microsoft on Microsoft digital violence

Qualcomm Inc.'s (QCOM) Applications Processor Product Management VP Raj Talluri suggested in a new interview with CNET that the Nokia Devices Lumia 2520 is going to utterly outclass the Surface 2 in performance.

He comments, "The performance on the 2520 is brilliant.  It's really at the next level. It's not even really a contest compared to Surface 2. In every area, it's much bigger, faster, and lower power."

The Surface 2 carries a 1.7 GHz quad-core Tegra 4 processor from NVIDIA Corp. (NVDA), disappointing some who were hoping for the fresh Tegra 4i.  The Lumia 2520 includes Qualcomm's latest a greatest system-on-a-chip, a 2.2 GHz quad-core Snapdragon 800 and is Nokia Devices' first full-size tablet.  

Lumia 2520 with keyboard case

Microsoft's device is $50 USD cheaper at $449 USD versus $499 USD for the Lumia 2520.  The type cover for the Lumia is also slightly more expensive -- $150 USD versus $129 USD for the Surface 2's keyboard cover.

Surface 2 (L) and Surface Pro 2 (R)

Whichever device is the "better deal" -- the cheaper Surface 2 with a slightly slower processor, or the faster Lumia 2520 with a higher sticker -- Microsoft likely isn't losing any sleep or complaining about this free attention.  After all, it's competing against itself.  

While the Surface 2 is Microsoft-branded, the Lumia 2520 is produced by Nokia Devices, a division of Nokia Oyj. (HEX:NOK1V) which Microsoft recently acquired.  Hence whichever tablet comes out on top Microsoft wins if either sells well.

This isn't the first time that Qualcomm has scoffed at the performance of the Tegra 4 compared to its Snapdragon 800.  And it's not the first time in the last couple months that a Qualcomm executive has been quoted making controversial comments.

Adreno inside
Qualcomm is very confident in the performance of its new Snapdragon 800 chips. 

But unlike Anand Chandrasekher's controversial rant about Apple's use of 64-bit architecture in its A7, these pointed remarks at least solely target a competitor's product (NVIDIA's).  By contrast Mr. Chandreskher's comments disrupted Qualcomm's own product plans, by casting its upcoming 64-bit chips in a negative light; subsequently he was reassigned, a move many viewed as a demotion for the poorly considered comment.

Qualcomm's Mr. Talluri also said that he isn't worried about Windows RT's struggles.  He echoes partner Microsoft's patient approach, remarking, "We have a longer term view on these things.  The RT of today may not be the RT of tomorrow. But the vision of a device that's both your entertainment and productivity device that you want to carry with you is going to be there. We invest for the longer term.  Google and Microsoft are very capable organizations, [with] lots of technologies.  [Microsoft] didn't hit a home run out of the gate on the very first [Windows RT] product, but they're working on it."

Source: CNET

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RE: So MS was right
By Samus on 10/28/2013 1:34:52 PM , Rating: 3
Microsoft just had to show the world how it's done. The Surface is the benchmark tablet, an evolution of the Currier concept Microsoft has been sitting on for over a decade, and the latest prototype of which was demonstrated in 2010 (before the iPad.)

The point is, Microsoft had to show its partners what its vision was. The Nokia tablet is very similar to the Surface because it follows this vision. Other WinRT tablets have just been reused Android shells...

RE: So MS was right
By Bubbacub on 10/28/13, Rating: 0
RE: So MS was right
By inighthawki on 10/28/2013 2:04:27 PM , Rating: 2
their business case the last few years has been to tell the customer 'f&^k you stupid', you are going to buy this product that we have decided is what everybody should want. not what you want but what we tell you to want.

Seems to be working for Apple :)

RE: So MS was right
By Reclaimer77 on 10/28/2013 3:08:02 PM , Rating: 1
Seems to be working for Apple :)

Unfortunately for Microsoft, they don't have that "rockstar" rebel image and cult following of Apple. They can't put rubber dog crap in a box and have sales in the millions.

I remember when the iPhone 5c came out, a prominent Appletard figurehead called it "beautifully, apologetically plastic!" After bashing Apple competitors for years for using plastic on their phones mind you.

This kind of biased idiocy doesn't exist in the Microsoft universe. Microsoft will be judged and judged harshly only on the merits of the software and device.

That's why Windows 8 has been so poorly received. You can't cater to professionals and everyday powerusers, then one day decide to throw a UI at them that belongs on a kids toy.

RE: So MS was right
By althaz on 10/28/2013 6:06:42 PM , Rating: 3
The Office formats are simply zipped up XML files...I don't know if you can make them any easier to work with (they are quite easy to do things to).

RE: So MS was right
By Tony Swash on 10/28/13, Rating: -1
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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