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Print 44 comment(s) - last by Monkey's Uncle.. on Oct 29 at 9:56 AM

Looks like there may be some Microsoft on Microsoft digital violence

Qualcomm Inc.'s (QCOM) Applications Processor Product Management VP Raj Talluri suggested in a new interview with CNET that the Nokia Devices Lumia 2520 is going to utterly outclass the Surface 2 in performance.

He comments, "The performance on the 2520 is brilliant.  It's really at the next level. It's not even really a contest compared to Surface 2. In every area, it's much bigger, faster, and lower power."

The Surface 2 carries a 1.7 GHz quad-core Tegra 4 processor from NVIDIA Corp. (NVDA), disappointing some who were hoping for the fresh Tegra 4i.  The Lumia 2520 includes Qualcomm's latest a greatest system-on-a-chip, a 2.2 GHz quad-core Snapdragon 800 and is Nokia Devices' first full-size tablet.  
 

Lumia 2520 with keyboard case

Microsoft's device is $50 USD cheaper at $449 USD versus $499 USD for the Lumia 2520.  The type cover for the Lumia is also slightly more expensive -- $150 USD versus $129 USD for the Surface 2's keyboard cover.
 
 

Surface 2 (L) and Surface Pro 2 (R)

Whichever device is the "better deal" -- the cheaper Surface 2 with a slightly slower processor, or the faster Lumia 2520 with a higher sticker -- Microsoft likely isn't losing any sleep or complaining about this free attention.  After all, it's competing against itself.  
 

While the Surface 2 is Microsoft-branded, the Lumia 2520 is produced by Nokia Devices, a division of Nokia Oyj. (HEX:NOK1V) which Microsoft recently acquired.  Hence whichever tablet comes out on top Microsoft wins if either sells well.

This isn't the first time that Qualcomm has scoffed at the performance of the Tegra 4 compared to its Snapdragon 800.  And it's not the first time in the last couple months that a Qualcomm executive has been quoted making controversial comments.

Adreno inside
Qualcomm is very confident in the performance of its new Snapdragon 800 chips. 

But unlike Anand Chandrasekher's controversial rant about Apple's use of 64-bit architecture in its A7, these pointed remarks at least solely target a competitor's product (NVIDIA's).  By contrast Mr. Chandreskher's comments disrupted Qualcomm's own product plans, by casting its upcoming 64-bit chips in a negative light; subsequently he was reassigned, a move many viewed as a demotion for the poorly considered comment.

Qualcomm's Mr. Talluri also said that he isn't worried about Windows RT's struggles.  He echoes partner Microsoft's patient approach, remarking, "We have a longer term view on these things.  The RT of today may not be the RT of tomorrow. But the vision of a device that's both your entertainment and productivity device that you want to carry with you is going to be there. We invest for the longer term.  Google and Microsoft are very capable organizations, [with] lots of technologies.  [Microsoft] didn't hit a home run out of the gate on the very first [Windows RT] product, but they're working on it."

Source: CNET



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RE: So MS was right
By inighthawki on 10/28/2013 1:13:57 PM , Rating: 5
If only I had known ahead of time that I could just go buy a bunch of off the shelf parts and throw together a tablet. Here I am foolishly thinking that laptops and tablets actually have custom made parts to fit all the various strange form factors and thicknesses.


RE: So MS was right
By mforce on 10/28/2013 1:25:25 PM , Rating: 2
You just go to newEgg and buy some off the shelf parts, put them together and voila, your own WindowsRT tablet.
It is true that you can have an ODM build a tablet for you and yes you don't have to be Apple, you can use an off the shelf SOC but there's still a lot of work.
You need a custom board, custom software, custom case ... unless you use existing ones and just put your name on it but this isn't the case here.


RE: So MS was right
By Reclaimer77 on 10/28/13, Rating: -1
RE: So MS was right
By inighthawki on 10/28/2013 1:49:34 PM , Rating: 4
I actually knew exactly what you meant and was exaggerating the point to make a joke.

In all seriousness though, you're also still wrong. There are still many custom designed parts in addition to the work necessary to figure out how to fit them into the form factor and manage performance and thermals appropriately. Just because they can go and buy existing parts for things like the SoC, SSD, etc, doesn't mean there is no (or even little) work for them to do to make a good tablet. It goes through dozens of iterations and QA to test all kinds of various configurations.


RE: So MS was right
By Reclaimer77 on 10/28/13, Rating: 0
RE: So MS was right
By inighthawki on 10/28/2013 3:41:43 PM , Rating: 2
Maybe there is just some miscommunication here, but your original reply sounded as though you were implying that it was a simple task for OEMs to just get "a bunch of off the shelf parts" and put them together, and it didn't take long to do. Or at least that's how it sounded to me.


RE: So MS was right
By Reclaimer77 on 10/28/13, Rating: 0
RE: So MS was right
By cashkennedy on 10/28/2013 10:46:22 PM , Rating: 2
I agree any oem can design and produce a new tablet / phone in a few months easily, except Blackberry who strugles to turn out 4 devices in 1 year, and probably was working on those 4 for the last 3 years after they bought QNX. You have to praise Nokia for its amazing ability to bring a wide diverse range of products to market so quickly, really well designed, and really well executed. They shame almost all other OEMs tiny product spread.


RE: So MS was right
By Monkey's Uncle on 10/29/2013 9:37:26 AM , Rating: 2
Actually OEMs don't need to reinvent the wheel to create a tablet that runs Windows decently.

I have a very good idea what reclaimer meant by his 'off the shelf' statement. Off the shelf in this context is that OEMs can buy their own standard components from their manufacturers (i.e. Qualcomm, Nvidia, AMD, Intel, Samsung, Micron, etc) and wire them together rather using reference product designs rather than having to fab their own. This is common practice today for retail-market components and is practiced by all 2nd & 3rd tier product manufacturers.


"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser














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