Print 9 comment(s) - last by StevenRN.. on Oct 30 at 7:58 PM

Apple is expected to report iPhone sales of 33 million to 36 million

Apple is expected to release its financial results today, and many are eagerly awaiting the figures on iPhone 5S/5C sales.

Both the iPhone 5S and iPhone 5C were released September 10. While the 5C was intended to be the price-friendly model, it launched at only $100 less than the flagship iPhone 5S model. 

For that reason, some believe Apple made a mistake by neglecting the budget phone market. In fact, The Wall Street Journal reported that Apple cut iPhone 5C orders for Q4 2013 while upping iPhone 5S orders because customers have opted to pay the extra $100 for the higher-end model.

More specifically, iPhone supplier Pegatron is to cut orders by less than 20 percent and Hon Hai is to cut orders by a third. 

iPhone 5C

Some say that Apple missing the budget phone boat was a bad thing, as certain smartphone markets like China still have to pay unsubsidized prices for smartphones and may be unwilling to pay so much for the 5C. However, others argue that this bumped up 5S sales for those who saw no point in saving only $100 when it came to iPhone purchases. 

The reported earnings today should show whether the 5C really did take a hit, and if the 5S really was a hit. 

Apple is expected to report iPhone sales of 33 million to 36 million for its fiscal fourth quarter (which ended in September). The company expects over 50 million sales in the upcoming holiday quarter.

The iPhone 5S/5C topped 9 million in sales during launch weekend. 

In addition, Apple is expected to report 15 million iPads sold in the September quarter, and revenue of $34 billion to $37 billion. 

Apple introduced the new iPad Air and iPad mini with Retina Display this month starting at $499 and $399 respectively. 

Source: Reuters

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RE: No Dice
By JasonMick on 10/28/2013 5:17:35 PM , Rating: 4
...well, to be fair, it's worked for every other product they've ever produced...
I disagree somewhat.


First let me be clear I have used iOS devices, but have never owned one. I've owned Windows Phones, Androids, feature phones, but never an iPhone. And second, I don't think Apple "invented" all the things it's suing other companies for -- far from it. The things it patented were either obvious things that were highly similar to prior art and/or obvious.


That said I do give Apple credit for its approach under Steve Jobs.

When the iPhone came out in 2007 it forced the phone industry to reevaluate its priorities. At the time the dominant powers were RIM and Nokia -- two companies with a focus on making feature rich phones.

Likewise Microsoft dominated the niche "tablet PC" market in 2007-2009. Again, its focus was on being feature rich.

Apple's focus was never on being feature rich. Even at its launch it trailed Nokia and RIM in a plethora of categories. No third party apps. No copy and paste. Weak security. Weak device management.

But the iPhone made a difference in that it was focused on the user interface and responsiveness above all else. This was where it made a difference. Compared to RIM's first full-touch effort (Storm) and Nokia devices of the time (or the LG Prada) the iPhone was remarkably more responsive in my experience.

This was what Steve Jobs pushed for so hard. And while his platform will be forever mired in controversy over his decision to legally bully other phonemakers, he deserves some credit for emphasizing fundamentals -- UI responsiveness -- over building a slew of features on a less responsive platform.


Unfortunately for Apple, it's badly lost its way wrt to that direction. Look at Android -- it evolved from a barebones OS to the world's top seller, on a positively Jobsian philosophy -- putting UI responsiveness first. With every release Google has improved how "smooth" Android has felt. Likewise for Microsoft. Windows Phone may still be catching up to Android and iOS in some ways feature wise, but if you're looking for a device that recaptures the spirit of the 2007 Jobs-era iPhone, look at the Nokia Lumias, because they're obviously the smoothest UI on the market.

You may not like Windows Phone's looks... that's not the point. I'm talking about getting from point A to point B in the interface fast, and with smooth transitions -- Windows Phone excels at that, even on what sometimes is subpar hardware -- just like the 2007 iPhone did.

But since Jobs death Apple has lost that focus. Tim Cook's efforts seem confused at best. Apple fired one of its most sociopathic, yet brilliant leaders -- Scott Forestall. [Jony] Ive still has a great touch for industrial designs. As critical as I am of Apple's lawsuit, I think the iPhone 5S is a brilliant looking design.

But in terms of UI, I think iOS has fallen behind and forgotten its roots. Compared to Android and Windows Phone it feels sluggish. It's essentially the Nokia of 2007 -- #1 on benchmarks, #1 on apps, but a loser when it comes to usability.


IPhone fans may disagree with me. The platform is useable, they'll argue. True, it is useable. Particularly if you know how to use it. But the interface is no longer keeping up in terms of the aggressive standards Steve Jobs set in terms of fluidity and responsiveness. Thus for all its brand strength, all of Ive's design efforts, and all of Apple's ability to score exclusive high end hardware, it's missing the special sauce that made the iPhone a hit in the first place -- UI design discipline.

For that reason I'd expect iPhone sales will see a slowing in growth and eventual shrinkage, until Apple gets a real leader, who realizes that UI fundamentals are more important than a hardware p--ing contest with Android OEMs. You have a 64-bit processor? You score the best OpenGL ES scores? Terrific.

But I'd much rather have my Windows Phone whose fluid interface lets me get work done at twice the speed of iOS 7. Jelly Bean looks and feels great -- I'm sure a lot of Android fans know what I mean as well. Apple needs to reevaluate its priorities.

RE: No Dice
By A11 on 10/29/2013 8:01:32 AM , Rating: 2
Your post seems to be contradicting the article about UI response times you wrote a month ago.

RE: No Dice
By tim851 on 10/29/2013 1:35:46 PM , Rating: 2
I'd really love for you to do a video to demonstrate how you "get work done at twice the speed of iOS 7" in Windows Phone.

RE: No Dice
By StevenRN on 10/29/2013 2:37:55 PM , Rating: 3
I currently own iOS (iPhone 5) and Android (Nexus 4) devices and have used WP8 devices and can say 100% that Android is no where near the responsiveness of either iOS or WP. Not even close.

With the Droid X, I measured over 300ms lag to touch and current systems (from Nexus 4 to GS4) seeing closer to 100-120ms. A great improvement for sure but nowhere near the 40-60ms I see with iOS and don't even get me started on the jumpy and laggy scrolling I get on the Nexus from time to time requiring a reboot to make it usable again. Android, linked to its requirement for a Automatic Garbage Collector still has issues with responsiveness.

As for Apple only doing everything that was "obvious", my question is, if the original iPhone design was so obvious, why did it take Apple to do it?

RE: No Dice
By Nekrik on 10/29/2013 3:46:14 PM , Rating: 2
"As for Apple only doing everything that was "obvious", my question is, if the original iPhone design was so obvious, why did it take Apple to do it?"

Because it follows Apples basic mode of operations - take existing technologies, simplify their functionality, repackage them and present them in a very basic user friendly way. The other companies work on developing new tech and developing it to a point where it can be the foundation to build on top of, they avoid tryihng to make things 'user friendly' for the less tech capable users.

RE: No Dice
By StevenRN on 10/30/2013 7:58:15 PM , Rating: 2
How did Apple "repackage" capacitive multi-touch? If it was so obvious, why was not every company doing it in 2007? 2006? 2005?

"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken

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