Qualcomm’s Chandrasekher “Reassigned” After Dissing Apple’s 64-bit A7
October 25, 2013 1:14 PM
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Chandrasekher's comments come back to bite him in the butt
It looks as though comments made by Anand Chandrasekher, SVP and CMO at Qualcomm, have really come back to bite him, as he has been reassigned within the company.
According to a statement provided to
, "Anand Chandrasekher, is moving to a new role leading our exploration of certain enterprise related initiatives. Anand will continue to report to Steve Mollenkopf, COO and President of Qualcomm. This will be effective immediately.”
The ruckus all started earlier this month when Chandrasekher was
rather blunt in his assessment of Apple’s new 64-bit A7 processor
that powers the
along with the
upcoming iPad Air and iPad mini with Retina Display
Chandrasekher commented, "I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.”
He went on to add, "Predominantly... you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications."
It didn’t take long for the comments to stir up a bit of controversy in the tech community, and a Qualcomm spokesman
later attempted to distance the company from the statements
regarding the relevance of 64-bit processors in mobile devices:
The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.
It is unknown what role Chandrasekher currently holds at Qualcomm, but
reports that he has been booted from the
company’s leadership page
This article is over a month old, voting and posting comments is disabled
RE: Was he dead wrong?
10/28/2013 3:12:39 PM
1. You sort of need a 64 bit chip to do more than 4GB of RAM. So, everyone will have a 64bit SoC eventually.
2. There are slight performance benefits from the move to 64 bits in some application types (even with less than 4GB of memory).
3. IMO: the A7 is a great SoC - at least as good as anything Qualcomm currently sells in this space, which makes criticizing the "64 bit" thing seem silly.
4. The reality, though, is that there is little benefit to the consumer... now. The big benefit for the consumer (and Apple) will be having devices like future 8GB of RAM iPads running the same binaries as the iPhone 5s -
Apple is planning for the future.
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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