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Anand Chandrasekher  (Source: itnews)
Chandrasekher's comments come back to bite him in the butt

It looks as though comments made by Anand Chandrasekher, SVP and CMO at Qualcomm, have really come back to bite him, as he has been reassigned within the company.
 
According to a statement provided to CNET, "Anand Chandrasekher, is moving to a new role leading our exploration of certain enterprise related initiatives. Anand will continue to report to Steve Mollenkopf, COO and President of Qualcomm. This will be effective immediately.”
 
The ruckus all started earlier this month when Chandrasekher was rather blunt in his assessment of Apple’s new 64-bit A7 processor that powers the iPhone 5S along with the upcoming iPad Air and iPad mini with Retina Display.
 
Chandrasekher commented, "I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.”
 
He went on to add, "Predominantly... you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications."
 
It didn’t take long for the comments to stir up a bit of controversy in the tech community, and a Qualcomm spokesman later attempted to distance the company from the statements regarding the relevance of 64-bit processors in mobile devices:
 
The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.
 
It is unknown what role Chandrasekher currently holds at Qualcomm, but CNET reports that he has been booted from the company’s leadership page.

Source: CNET



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Typical corporate treatment
By s_p_kay on 10/28/2013 1:11:42 PM , Rating: 2
SVP tells the truth and gets reassigned for it. There is little value to 64 bit processors in the current mobile devices. When apps that need 6-8GB memory and multi-GB working sets are rolled out then it will be of value, don't see that happening for another 3-5 years. It could come sooner but I don't see anything driving that kind of heavyweight mobile app at this point.




RE: Typical corporate treatment
By coburn_c on 10/28/2013 4:12:21 PM , Rating: 2
PAE would allow plenty of system RAM, no individual smartphone app should need more than 2GB. As for the other benefits, no one should be video editing on their phone. Nothing that runs on a battery should need more registers. IF they were secure in their 64-bit superiority they wouldn't have downvoted and hidden my arguments against this wasted development cycle. Although, this is perfect for the surveillance state, they can use a small low power device to manage several camera streams.


RE: Typical corporate treatment
By michael2k on 10/28/2013 7:10:21 PM , Rating: 2
You don't seem to realize that these SoC aren't only found on smartphones.

Apple's 64 bit A7 is found on 9.7" 2048x1536 iPads with 128GB of storage and network speeds of 60Mbps, or more.

Why exactly shouldn't you be editing videos on these things?


RE: Typical corporate treatment
By coburn_c on 10/28/2013 7:34:19 PM , Rating: 2
For the same reason you wouldn't host a web service on it. It is a battery powered mobile device. Just because it provides more power than the web servers of old doesn't make it suited to their purpose. Do you feign obtuseness only to anger me?


RE: Typical corporate treatment
By michael2k on 10/29/2013 1:48:02 PM , Rating: 2
I feign superiority to anger you.

People routinely use laptops to edit movies and photos. Why would they avoid doing so on an iPad [i]with a larger battery[/i]?

Your position makes no sense. iPads are used in similar situations as laptops, and can use similar software to boot. If 64 bit is good for the goose (laptops), it's good for the gander (tablets).

Apple's entire HW/SW stack in 2015 will be 64 bit only when they EOL the iPhone 5C and iPad mini (2012) When they drop 32 bit iOS, there will be no transition because it will have been completed in 2013; iOS, the apps, and everything else will already support it.


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