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Anand Chandrasekher  (Source: itnews)
Chandrasekher's comments come back to bite him in the butt

It looks as though comments made by Anand Chandrasekher, SVP and CMO at Qualcomm, have really come back to bite him, as he has been reassigned within the company.
According to a statement provided to CNET, "Anand Chandrasekher, is moving to a new role leading our exploration of certain enterprise related initiatives. Anand will continue to report to Steve Mollenkopf, COO and President of Qualcomm. This will be effective immediately.”
The ruckus all started earlier this month when Chandrasekher was rather blunt in his assessment of Apple’s new 64-bit A7 processor that powers the iPhone 5S along with the upcoming iPad Air and iPad mini with Retina Display.
Chandrasekher commented, "I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.”
He went on to add, "Predominantly... you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications."
It didn’t take long for the comments to stir up a bit of controversy in the tech community, and a Qualcomm spokesman later attempted to distance the company from the statements regarding the relevance of 64-bit processors in mobile devices:
The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.
It is unknown what role Chandrasekher currently holds at Qualcomm, but CNET reports that he has been booted from the company’s leadership page.

Source: CNET

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RE: Just wow...
By Monkey's Uncle on 10/26/2013 7:11:37 PM , Rating: 2
Well, there is a simple cure for you.

Keep your current smartphone (if you have one) and never upgrade it.

Apple has let the genie out of the bottle by implementing their A7. To compete and move forward, everybody else is doing the same. So like it or lump it - 64-bit is coming. So stick your head in the sand and hope you never have to buy a 64-bit device or you can stay on the bleeding edge. The choice is yours.

Just remember though:
When you stick your head in the sand - your ass is sticking up in the air.

RE: Just wow...
By chripuck on 10/28/2013 2:39:36 PM , Rating: 2
Oh heaven's man, nobody is saying 64 bit has no benefit. The only point of contention is selling it as a marketable feature. I have the 5S and it's super smooth, but I can't say that there's a noticeable difference from my 5 with both on iOS 7.

I don't have the extensive knowledge of low level programming required to make an extensive argument for or against 64 bit, but I do know the single largest benefit is addressing larger amounts of RAM and simplifying larger mathematical operations. I would posit that only a small fraction of iOS users utilize Apps that benefit from these improvements.

I agree that it's a step in the right direction. But I think it's silly to paint Apple as being so innovative when it was the next natural evolution of mobile processors. Everybody and their brother (in the tech community) knew it was coming and while Apple beat everyone's expectations by 6 months to a year, it's not a game changer so lets' stop acting like it is.

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