Qualcomm’s Chandrasekher “Reassigned” After Dissing Apple’s 64-bit A7
October 25, 2013 1:14 PM
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Chandrasekher's comments come back to bite him in the butt
It looks as though comments made by Anand Chandrasekher, SVP and CMO at Qualcomm, have really come back to bite him, as he has been reassigned within the company.
According to a statement provided to
, "Anand Chandrasekher, is moving to a new role leading our exploration of certain enterprise related initiatives. Anand will continue to report to Steve Mollenkopf, COO and President of Qualcomm. This will be effective immediately.”
The ruckus all started earlier this month when Chandrasekher was
rather blunt in his assessment of Apple’s new 64-bit A7 processor
that powers the
along with the
upcoming iPad Air and iPad mini with Retina Display
Chandrasekher commented, "I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.”
He went on to add, "Predominantly... you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications."
It didn’t take long for the comments to stir up a bit of controversy in the tech community, and a Qualcomm spokesman
later attempted to distance the company from the statements
regarding the relevance of 64-bit processors in mobile devices:
The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.
It is unknown what role Chandrasekher currently holds at Qualcomm, but
reports that he has been booted from the
company’s leadership page
This article is over a month old, voting and posting comments is disabled
RE: Marketing makes the world go round
10/26/2013 6:55:57 PM
And if I were on Qualcomm's board I would not only cut off his balls, but I would nail them up in the front lobby as a warning to other insiders that it is not wise to undermine the efforts your company has invested many millions of dollars on.
This guy is a CMO
. He is not some outsider or lowly tech, but a very high ranking officer in the Qualcomm organization. What he says is taken as Qualcomm policy and gospel.
The very, very last thing he should be doing is badmouthing the foundation of new tech that his own company is shortly going to attempt to sell.
It doesn't matter if he is 100% right or 100% wrong. He is not in a position to say anything negative at all about the technology his company's upcoming products will be based on.
For Qualcomm - their product is the next generation of their SoCs and cores. And THAT my friend is the 64-bit version of them. It is Qualcomm's implementation of the same ARMv8-based architecture as Apple's A7.
The last thing Qualcomm needs is a non-techie executive shooting off his mouth calling the the product they will be marketing as unnecessary.
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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