Qualcomm’s Chandrasekher “Reassigned” After Dissing Apple’s 64-bit A7
October 25, 2013 1:14 PM
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Chandrasekher's comments come back to bite him in the butt
It looks as though comments made by Anand Chandrasekher, SVP and CMO at Qualcomm, have really come back to bite him, as he has been reassigned within the company.
According to a statement provided to
, "Anand Chandrasekher, is moving to a new role leading our exploration of certain enterprise related initiatives. Anand will continue to report to Steve Mollenkopf, COO and President of Qualcomm. This will be effective immediately.”
The ruckus all started earlier this month when Chandrasekher was
rather blunt in his assessment of Apple’s new 64-bit A7 processor
that powers the
along with the
upcoming iPad Air and iPad mini with Retina Display
Chandrasekher commented, "I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.”
He went on to add, "Predominantly... you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications."
It didn’t take long for the comments to stir up a bit of controversy in the tech community, and a Qualcomm spokesman
later attempted to distance the company from the statements
regarding the relevance of 64-bit processors in mobile devices:
The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.
It is unknown what role Chandrasekher currently holds at Qualcomm, but
reports that he has been booted from the
company’s leadership page
This article is over a month old, voting and posting comments is disabled
RE: Was he dead wrong?
10/25/2013 8:37:59 PM
I think he was right, for the time being. He is right that it doesn't offer any true benefit in today's devices with today's software, maybe 5 years from now but not today. However being right doesn't always mean you make money. Whether 64bit in mobile is worth it today or not, if everyone starts making 64bit mobile chips and because of advertising that's what products everyone starts buying Qualcomm will have to transition to 64bit even if it is useless just to keep selling products. Clearly Qualcomm will be making the transition whether it wants to or not and didn't need one of its own talking down about their own not-so-distant tech.
RE: Was he dead wrong?
10/25/2013 9:26:43 PM
I think it's hard to predict who need 64 bit cpu in their hand, but lets consider that in order for the software makers to show us: what & why we need it - with new 64 bit programs - first, 64 bit processors had to be a reality on smartphones.
Now that they are a reality.. you should start seeing benefits in a year. The iPhone 6 will see far more benefit then the 5s ( as far as software, not just performance ), but a someone had to release the first 64bit processor in a smartphone and now that "someone" did the point of debate is sort of trivial now. In a few years people will look back and be saying: "I can't believe we couldn't do this just 4 years ago" .. and they'll be saying that only because companies took the steps to push 64 bit cpus when everyone else was saying: "Why ?"
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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