Qualcomm’s Chandrasekher “Reassigned” After Dissing Apple’s 64-bit A7
October 25, 2013 1:14 PM
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Chandrasekher's comments come back to bite him in the butt
It looks as though comments made by Anand Chandrasekher, SVP and CMO at Qualcomm, have really come back to bite him, as he has been reassigned within the company.
According to a statement provided to
, "Anand Chandrasekher, is moving to a new role leading our exploration of certain enterprise related initiatives. Anand will continue to report to Steve Mollenkopf, COO and President of Qualcomm. This will be effective immediately.”
The ruckus all started earlier this month when Chandrasekher was
rather blunt in his assessment of Apple’s new 64-bit A7 processor
that powers the
along with the
upcoming iPad Air and iPad mini with Retina Display
Chandrasekher commented, "I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.”
He went on to add, "Predominantly... you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications."
It didn’t take long for the comments to stir up a bit of controversy in the tech community, and a Qualcomm spokesman
later attempted to distance the company from the statements
regarding the relevance of 64-bit processors in mobile devices:
The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.
It is unknown what role Chandrasekher currently holds at Qualcomm, but
reports that he has been booted from the
company’s leadership page
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RE: Just wow...
10/25/2013 7:27:45 PM
Excellent strawman there. "Fart apps" are like the Godwin's Law for mobile.
Again, music and video editing apps are what have seen the most improvement so far. Real-time processing that used to add chop are smoother after the transition. The same has happened with recompiled apps like web and media browsers. Again, these aren't hypotheticals, these are happening right now.
Another positive side effect is that it allows for greater performance in a more efficient package with greater battery life. An A7 with half the system RAM, half the clock speed, and half the battery size is faster with longer battery life than a GN3. Won't it be great when that level of efficiency and performance
and is available in larger devices? A 6" phablet with that level of power and efficiency would be an absolute powerhouse.
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
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