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Anand Chandrasekher  (Source: itnews)
Chandrasekher's comments come back to bite him in the butt

It looks as though comments made by Anand Chandrasekher, SVP and CMO at Qualcomm, have really come back to bite him, as he has been reassigned within the company.
According to a statement provided to CNET, "Anand Chandrasekher, is moving to a new role leading our exploration of certain enterprise related initiatives. Anand will continue to report to Steve Mollenkopf, COO and President of Qualcomm. This will be effective immediately.”
The ruckus all started earlier this month when Chandrasekher was rather blunt in his assessment of Apple’s new 64-bit A7 processor that powers the iPhone 5S along with the upcoming iPad Air and iPad mini with Retina Display.
Chandrasekher commented, "I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.”
He went on to add, "Predominantly... you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications."
It didn’t take long for the comments to stir up a bit of controversy in the tech community, and a Qualcomm spokesman later attempted to distance the company from the statements regarding the relevance of 64-bit processors in mobile devices:
The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.
It is unknown what role Chandrasekher currently holds at Qualcomm, but CNET reports that he has been booted from the company’s leadership page.

Source: CNET

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RE: Marketing makes the world go round
By inighthawki on 10/25/2013 5:23:45 PM , Rating: 1
Dead wrong. You are simply uneducated on the subject and your only concept of the benefit of 64-bit processors is more memory. This is something that most people struggle with realizing - there are more benefits than that. Go educate yourself instead of pretending you know what you're talking about. I certainly hope you don't work in the tech industry, you're probably making people dumber when you tell them things like 64-bit is useless if you don't have >4GB of ram.

By drycrust3 on 10/26/2013 12:32:48 AM , Rating: 2
I agree. Smartphones aren't just about now, they are also about the future. While it is true that a 32 bit processor is probably sufficient for now, the corollary of Moore's Law (which states the number or transistors on a chip doubles every two years) is Wirth's Law, which states that software bloat doubles every two years. In addition there will be a reduction in network costs, an increase in smartphone data caps, an increase in download speeds, and an increase in the sophistication of apps. All of which tell us people will be wanting more from their smartphone than now, so in two years' time it is easily conceivable that for the demand on the smartphone processor to have increased to close to double what it is now. In two years time it could easily be that no reputable manufacturer will be selling a smartphone without a 64 bit processor.
As I've said before, in the future it could well be that the iPhone 5s is regarded as the first true smartphone.

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