Qualcomm’s Chandrasekher “Reassigned” After Dissing Apple’s 64-bit A7
October 25, 2013 1:14 PM
comment(s) - last by
Chandrasekher's comments come back to bite him in the butt
It looks as though comments made by Anand Chandrasekher, SVP and CMO at Qualcomm, have really come back to bite him, as he has been reassigned within the company.
According to a statement provided to
, "Anand Chandrasekher, is moving to a new role leading our exploration of certain enterprise related initiatives. Anand will continue to report to Steve Mollenkopf, COO and President of Qualcomm. This will be effective immediately.”
The ruckus all started earlier this month when Chandrasekher was
rather blunt in his assessment of Apple’s new 64-bit A7 processor
that powers the
along with the
upcoming iPad Air and iPad mini with Retina Display
Chandrasekher commented, "I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.”
He went on to add, "Predominantly... you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications."
It didn’t take long for the comments to stir up a bit of controversy in the tech community, and a Qualcomm spokesman
later attempted to distance the company from the statements
regarding the relevance of 64-bit processors in mobile devices:
The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.
It is unknown what role Chandrasekher currently holds at Qualcomm, but
reports that he has been booted from the
company’s leadership page
This article is over a month old, voting and posting comments is disabled
RE: Just wow...
10/25/2013 3:47:27 PM
The problem here is that he was the Chief Marketing Officer.
So essentially he displayed his own incompetence by knocking the exact marketing gimmick his own company was going to use in the near future.
RE: Just wow...
10/25/2013 7:15:12 PM
In a roundabout, twisted way, that makes perfect sense. Chief Marketing Officer loses his position for speaking the truth instead of what would sell best.
RE: Just wow...
10/26/2013 7:00:03 PM
The thing is the last thing a CMO should be doing is badmouthing the tech his own company has invested hundreds of millions of dollars implementing.
A particularly dumb move since his job is to make the tech look positive.
To be honest I am really surprise that Qualcomm didn't turf him outright.
"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan
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