backtop


Print 70 comment(s) - last by michael2k.. on Nov 4 at 1:14 PM


Anand Chandrasekher  (Source: itnews)
Chandrasekher's comments come back to bite him in the butt

It looks as though comments made by Anand Chandrasekher, SVP and CMO at Qualcomm, have really come back to bite him, as he has been reassigned within the company.
 
According to a statement provided to CNET, "Anand Chandrasekher, is moving to a new role leading our exploration of certain enterprise related initiatives. Anand will continue to report to Steve Mollenkopf, COO and President of Qualcomm. This will be effective immediately.”
 
The ruckus all started earlier this month when Chandrasekher was rather blunt in his assessment of Apple’s new 64-bit A7 processor that powers the iPhone 5S along with the upcoming iPad Air and iPad mini with Retina Display.
 
Chandrasekher commented, "I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.”
 
He went on to add, "Predominantly... you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications."
 
It didn’t take long for the comments to stir up a bit of controversy in the tech community, and a Qualcomm spokesman later attempted to distance the company from the statements regarding the relevance of 64-bit processors in mobile devices:
 
The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.
 
It is unknown what role Chandrasekher currently holds at Qualcomm, but CNET reports that he has been booted from the company’s leadership page.

Source: CNET



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Was he dead wrong?
By Brandon Hill (blog) on 10/25/2013 1:59:14 PM , Rating: 5
My guess is that Qualcomm will soon have its own 64-bit mobile processors for smartphones on the market soon and his comments undermine the company's rollout.


RE: Was he dead wrong?
By exeedorbit on 10/25/2013 2:12:35 PM , Rating: 4
Bingo


RE: Was he dead wrong?
By vortmax2 on 10/25/2013 3:14:08 PM , Rating: 2
Ding! Ding! Ding!


RE: Was he dead wrong?
By Reclaimer77 on 10/25/2013 3:30:43 PM , Rating: 2
Do they really think anyone knows about this guys comment or will even remember it??

Unless you're a tech-site monkey like us lol, his comments have zero real impact.


RE: Was he dead wrong?
By thelostjs on 10/28/13, Rating: 0
RE: Was he dead wrong?
By Rage187 on 10/28/2013 4:39:26 PM , Rating: 2
I make $20 off whoring out your mother. I only get $10 for your sister.


RE: Was he dead wrong?
By michael2k on 10/25/2013 3:44:32 PM , Rating: 2
Especially since he's the [i]CMO[/i].

How is he going to sell 64 bit processors to customers if he is on record as saying they are unnecessary?


RE: Was he dead wrong?
By chripuck on 10/28/2013 2:26:32 PM , Rating: 3
Because Android phones are on the verge of having more than 4 GB of RAM? The Note already has 3 GB so he is entirely correct and does not undermine the company at all.

I'm really at a loss about this whole "fiasco." It's a non-event and largely true... smh.


RE: Was he dead wrong?
By michael2k on 10/28/2013 6:56:08 PM , Rating: 2
Did you miss his quote?
"Predominantly... you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications."

Android isn't on the verge of having more than 4GB; by your own admission they are on the verge of having 4GB.

If 2014 is the year that Qualcomm releases a 64 bit SoC, but no one ships more than 4GB, then they have to counter the negative press the CMO generated; they have to convince people 64 bit isn't a marketing gimmick when their phones don't have more than 4GB.


RE: Was he dead wrong?
By lunardude on 11/1/2013 4:09:15 PM , Rating: 2
iConsole.tv has been announced and is shipping devkits with 8 GB of RAM. So, yes, Android is on the verge of breaking the 4GB barrier.


RE: Was he dead wrong?
By michael2k on 11/4/2013 1:14:35 PM , Rating: 2
Way to miss the point.

Tell me when an Android phone or tablet that sells in about 4m or so annually hits 6GB or so.

That's not going to happen until 2015 or so.


RE: Was he dead wrong?
By Monkey's Uncle on 10/26/2013 6:33:29 PM , Rating: 3
Exactly!

That's executive-level damage control in action right there.


"Death Is Very Likely The Single Best Invention Of Life" -- Steve Jobs














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki