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Anand Chandrasekher  (Source: itnews)
Chandrasekher's comments come back to bite him in the butt

It looks as though comments made by Anand Chandrasekher, SVP and CMO at Qualcomm, have really come back to bite him, as he has been reassigned within the company.
According to a statement provided to CNET, "Anand Chandrasekher, is moving to a new role leading our exploration of certain enterprise related initiatives. Anand will continue to report to Steve Mollenkopf, COO and President of Qualcomm. This will be effective immediately.”
The ruckus all started earlier this month when Chandrasekher was rather blunt in his assessment of Apple’s new 64-bit A7 processor that powers the iPhone 5S along with the upcoming iPad Air and iPad mini with Retina Display.
Chandrasekher commented, "I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.”
He went on to add, "Predominantly... you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications."
It didn’t take long for the comments to stir up a bit of controversy in the tech community, and a Qualcomm spokesman later attempted to distance the company from the statements regarding the relevance of 64-bit processors in mobile devices:
The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.
It is unknown what role Chandrasekher currently holds at Qualcomm, but CNET reports that he has been booted from the company’s leadership page.

Source: CNET

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RE: Just wow...
By stm1185 on 10/25/2013 1:55:45 PM , Rating: 5
The lesson here is you don't knock a marketing gimmick your own company will use in the near future.

RE: Just wow...
By retrospooty on 10/25/2013 2:28:26 PM , Rating: 2
Yup... You cant argue with marketing. If there is anything that recent tech successes have shown is that the real money is made by convincing the dull masses that they are getting something truly special. Whether its the truth or not is irrelevant.

RE: Just wow...
By michael2k on 10/25/2013 3:47:27 PM , Rating: 2
The problem here is that he was the Chief Marketing Officer.

So essentially he displayed his own incompetence by knocking the exact marketing gimmick his own company was going to use in the near future.

RE: Just wow...
By Solandri on 10/25/2013 7:15:12 PM , Rating: 2
In a roundabout, twisted way, that makes perfect sense. Chief Marketing Officer loses his position for speaking the truth instead of what would sell best.

RE: Just wow...
By Monkey's Uncle on 10/26/2013 7:00:03 PM , Rating: 2
The thing is the last thing a CMO should be doing is badmouthing the tech his own company has invested hundreds of millions of dollars implementing.

A particularly dumb move since his job is to make the tech look positive.

To be honest I am really surprise that Qualcomm didn't turf him outright.

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