Microsoft Puts Spotlight on Gaming with New Global Ad for Xbox One
October 25, 2013 9:26 AM
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Microsoft wants to show that it's still all about the gaming
As the launch date nears for both
Microsoft's Xbox One
and Sony's PlayStation 4, the two seem to be engaging in an ad war.
Microsoft just released its global ad for the Xbox One, simply titled "Invitation." The ad focuses heavily on pure gaming while only throwing in a few seconds of voice commands, Skype and movies. This is likely because it's a global ad, and not everyone will be able to take advantage of certain features like the TV/movies content.
Take a look at the Xbox One ad here:
Microsoft is also likely pushing this sort of ad to get back to its gaming roots. Sony recently released an ad for the PS4 that focused on the nostalgia of the brand, showing the evolution of two friends and their love for PlayStation over the years. By injecting clips from "Titanfall" and "FIFA 14" into the Xbox One ad, Microsoft is showing that it's still all about the gaming as well.
Check out Sony's PS4 ad here:
Microsoft announced that the gaming console will be available
in 13 markets
as of November 22, 2013. It will make its way to other markets in 2014.
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RE: Thw PS4 ad is terrible
10/28/2013 9:56:05 AM
I have a Wii U and I love it. It's the only console that is fully backwards compatible and therefore has the largest library of available titles by a huge landslide. There is far more to gaming than resolution and pixel quality and everyone except Nintendo seems to have forgotten that. The Wii U isn't a powerhouse device but it has great games, great games on the horizon, and a huge selection of great Wii games. I don't need 1080p to enjoy gaming. Mario Kart on my old Nintendo 64 still gets a ton of play time with friends. I actually feel bad for people who can't enjoy games unless they are graphically stunning.
I'm looking forward to buying a PS4 some time next year but I'm definitely not wasting any money on it in 2013. Why would I? I'm still getting a ton of enjoyment out of GTA V anyway.
RE: Thw PS4 ad is terrible
10/28/2013 11:38:17 PM
You'll love Mario Kart 8, maybe the most fun game I played at E3 this year.
1080p, great tracks,
People always doubt on Nintendo but they somehow manage to deliver the goods. The Wii wasn't a powerhouse but the Super Mario Galaxy games were works of genius, totally worth it just for those alone.
"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference
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