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Microsoft wants to show that it's still all about the gaming

As the launch date nears for both Microsoft's Xbox One and Sony's PlayStation 4, the two seem to be engaging in an ad war.

Microsoft just released its global ad for the Xbox One, simply titled "Invitation." The ad focuses heavily on pure gaming while only throwing in a few seconds of voice commands, Skype and movies. This is likely because it's a global ad, and not everyone will be able to take advantage of certain features like the TV/movies content. 

Take a look at the Xbox One ad here:


 
Microsoft is also likely pushing this sort of ad to get back to its gaming roots. Sony recently released an ad for the PS4 that focused on the nostalgia of the brand, showing the evolution of two friends and their love for PlayStation over the years. By injecting clips from "Titanfall" and "FIFA 14" into the Xbox One ad, Microsoft is showing that it's still all about the gaming as well. 

Check out Sony's PS4 ad here:


Microsoft announced that the gaming console will be available in 13 markets as of November 22, 2013. It will make its way to other markets in 2014. 

Source: YouTube





"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer







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