Microsoft Puts Spotlight on Gaming with New Global Ad for Xbox One
October 25, 2013 9:26 AM
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Microsoft wants to show that it's still all about the gaming
As the launch date nears for both
Microsoft's Xbox One
and Sony's PlayStation 4, the two seem to be engaging in an ad war.
Microsoft just released its global ad for the Xbox One, simply titled "Invitation." The ad focuses heavily on pure gaming while only throwing in a few seconds of voice commands, Skype and movies. This is likely because it's a global ad, and not everyone will be able to take advantage of certain features like the TV/movies content.
Take a look at the Xbox One ad here:
Microsoft is also likely pushing this sort of ad to get back to its gaming roots. Sony recently released an ad for the PS4 that focused on the nostalgia of the brand, showing the evolution of two friends and their love for PlayStation over the years. By injecting clips from "Titanfall" and "FIFA 14" into the Xbox One ad, Microsoft is showing that it's still all about the gaming as well.
Check out Sony's PS4 ad here:
Microsoft announced that the gaming console will be available
in 13 markets
as of November 22, 2013. It will make its way to other markets in 2014.
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RE: Thw PS4 ad is terrible
10/27/2013 9:08:45 AM
Oh, I wouldn't buy any of the consoles.
After playing GrandTheft 5 on the PS3, neither would I. Even with the entire game installed on the hard drive, the load times are ridiculous.
They seriously didn't think the next gen consoles should have SSD's if they expect them to stay relevant for the next five to seven years?
RE: Thw PS4 ad is terrible
10/28/2013 8:48:16 AM
At current prices it makes a lot more sense for Microsoft/Sony to go with HDD than SSD. The $399/$499 would easily become $599/$699 which is getting way outside affordable ranges for average consumers. They can also switch to an SSD with a later revision in a couple of years but right now SSD prices are way too high. I'm actually beginning to wonder if SSD prices are every truly going to enter affordable ranges. Prices are still absolutely outrageous.
The load times on GTA V are long but you don't load very often so it really isn't that bad. My biggest complaint about the game is that I can't go from a public online game to a private online game without switching to single player and then making a private game. This causes it to load the single player campaign and then load the online which is super annoying.
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
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