Microsoft Puts Spotlight on Gaming with New Global Ad for Xbox One
October 25, 2013 9:26 AM
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Microsoft wants to show that it's still all about the gaming
As the launch date nears for both
Microsoft's Xbox One
and Sony's PlayStation 4, the two seem to be engaging in an ad war.
Microsoft just released its global ad for the Xbox One, simply titled "Invitation." The ad focuses heavily on pure gaming while only throwing in a few seconds of voice commands, Skype and movies. This is likely because it's a global ad, and not everyone will be able to take advantage of certain features like the TV/movies content.
Take a look at the Xbox One ad here:
Microsoft is also likely pushing this sort of ad to get back to its gaming roots. Sony recently released an ad for the PS4 that focused on the nostalgia of the brand, showing the evolution of two friends and their love for PlayStation over the years. By injecting clips from "Titanfall" and "FIFA 14" into the Xbox One ad, Microsoft is showing that it's still all about the gaming as well.
Check out Sony's PS4 ad here:
Microsoft announced that the gaming console will be available
in 13 markets
as of November 22, 2013. It will make its way to other markets in 2014.
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RE: Thw PS4 ad is terrible
10/25/2013 2:04:14 PM
With lack of backwards compatibility, membership fees, and expensive games you can build a decent $1000 game rig and still come out way ahead.
Besides, it sounds like both Sony and MS are looking at offering streaming services of their exclusives (new and old). So rather than dropping money on their hardware then I'll just get a subscription for a few months to get my fix on exclusives and be done with it. PC is definitely the way to go. There is no way that Consoles are going to be relevant in 5 years.
RE: Thw PS4 ad is terrible
10/29/2013 2:15:39 PM
If either platform offered backwards compatibility, I would be more willing to upgrade. I have a large library of 360 games I still enjoy playing and the same goes for my PS3. I do not have any room in my Entertainment center for another console. The lack of titles that I am interested in, does not bolster their case.
"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs
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