Microsoft Puts Spotlight on Gaming with New Global Ad for Xbox One
October 25, 2013 9:26 AM
comment(s) - last by
Microsoft wants to show that it's still all about the gaming
As the launch date nears for both
Microsoft's Xbox One
and Sony's PlayStation 4, the two seem to be engaging in an ad war.
Microsoft just released its global ad for the Xbox One, simply titled "Invitation." The ad focuses heavily on pure gaming while only throwing in a few seconds of voice commands, Skype and movies. This is likely because it's a global ad, and not everyone will be able to take advantage of certain features like the TV/movies content.
Take a look at the Xbox One ad here:
Microsoft is also likely pushing this sort of ad to get back to its gaming roots. Sony recently released an ad for the PS4 that focused on the nostalgia of the brand, showing the evolution of two friends and their love for PlayStation over the years. By injecting clips from "Titanfall" and "FIFA 14" into the Xbox One ad, Microsoft is showing that it's still all about the gaming as well.
Check out Sony's PS4 ad here:
Microsoft announced that the gaming console will be available
in 13 markets
as of November 22, 2013. It will make its way to other markets in 2014.
This article is over a month old, voting and posting comments is disabled
RE: Thw PS4 ad is terrible
10/25/2013 2:04:14 PM
With lack of backwards compatibility, membership fees, and expensive games you can build a decent $1000 game rig and still come out way ahead.
Besides, it sounds like both Sony and MS are looking at offering streaming services of their exclusives (new and old). So rather than dropping money on their hardware then I'll just get a subscription for a few months to get my fix on exclusives and be done with it. PC is definitely the way to go. There is no way that Consoles are going to be relevant in 5 years.
RE: Thw PS4 ad is terrible
10/29/2013 2:15:39 PM
If either platform offered backwards compatibility, I would be more willing to upgrade. I have a large library of 360 games I still enjoy playing and the same goes for my PS3. I do not have any room in my Entertainment center for another console. The lack of titles that I am interested in, does not bolster their case.
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
Quick Note: Xbox One Coming November 22
September 4, 2013, 10:34 AM
Sony Halts PS4 Pre-Orders; Xbox One Coming to 13 Markets in November (Not 21)
August 15, 2013, 10:15 AM
More Evidence Points Towards 1GB of RAM for iPhone 6, iPhone 6 Plus
September 16, 2014, 3:35 PM
D-Link Offers Lower Priced Wi-Fi Smart Plug to Remotely Power On/Off Your Devices
September 16, 2014, 2:22 PM
Microsoft Hopes Android, iOS Users Will Check Out Its Mobile Universal Keyboard
September 16, 2014, 1:51 PM
China Mobile Looks to iPhone, Galaxy Smartphone Subsidies, Will Push Cheap 4G Phones
September 16, 2014, 11:24 AM
Quick Note: NVIDIA Offers Up 32GB, LTE-equipped SHIELD Tablet for Pre-order
September 16, 2014, 10:22 AM
PayPal Takes Potshot at Apple Pay, Mentioning iCloud Breach in New Ad
September 16, 2014, 7:24 AM
Most Popular Articles
Dell Announces "World's Thinnest" Tablet: The Venue 8 7000 Series
September 11, 2014, 8:51 AM
Apple Announces Its Smartwatch: The $349 Apple Watch
September 9, 2014, 2:09 PM
Quick Note: Buy an Xbox One Sept 7-13, Get a Free Game
September 4, 2014, 10:42 AM
Quick Note: Microsoft to Ditch Windows Phone, Nokia Branding
September 10, 2014, 2:14 PM
Apple Announces 4.7" iPhone 6, 5.5" iPhone 6 Plus
September 9, 2014, 1:45 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information