Print 26 comment(s) - last by BRB29.. on Oct 28 at 9:24 AM

Doug Field
He will now be Tesla's Vice President of Vehicle Programs

Tesla Motors just grabbed an Apple engineer for its team.

The electric automaker announced that it hired Doug Field to be its Vice President of Vehicle Programs this week. Field was previously Vice President of Mac Hardware Engineering at Apple.

“Doug has demonstrated the leadership and technical talent to develop and deliver outstanding products, including what are widely considered the best computers in the world,” said Tesla CEO Elon Musk. “Tesla’s future depends on engineers who can create the most innovative, technologically advanced vehicles in the world. Doug’s experience in both consumer electronics and traditional automotive makes him an important addition to our leadership team.”

Field, who started his engineering career in the auto industry with Ford Motor Company, is responsible for the development of many popular Apple products like MacBook Air, iMac and MacBook Pro. 

“Until Tesla came along, I had never seriously considered leaving Apple,” said Field. “I started my career with the goal of creating incredible cars, but ultimately left the auto industry in search of fast-paced, exciting engineering challenges elsewhere. As the first high tech auto company in modern history, Tesla is at last an opportunity for me and many others to pursue the dream of building the best cars in the world—while being part of one of the most innovative companies in Silicon Valley."

Tesla wants the best engineers out there, and where better to go searching than a former auto engineer who works at one of the top tech companies in the world. Tesla and Apple are a lot alike in that they both sell high-end, clean-designed products meant to rock their respective industries.

Source: Tesla Motors

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I'm curious how long he's been out of Ford
By bill.rookard on 10/25/2013 4:29:58 PM , Rating: 3
as quite honestly, I'm surprised by his comment about Tesla being the 'first high tech automotive company'. The technologies in most modern cars (be it IC or electric) is anything but 'low'. If you look at the innovation and technology advances in current automobiles, 300hp vehicles which are quiet, comfortable, and get 30+ mpg are now quite common. All of that is done of course through technology.

Yes, Tesla is probably 'bleeding edge' when it comes to control systems and comfort/infotainment, but some of the first cars developed were actually small electrics back in the 1890s. So - calling it 'high tech' versus other manufacturers when it uses a system which has been around just as long as the IC engine is somewhat incorrect.

Yes they have a lot of tech in their cars, but it uses the same propulsion systems that have been around for over a century, just like everyone else. If he comes up with a Star Trek transporter system, or functioning Warp Drive, THEN I'll consider that high-tech.

RE: I'm curious how long he's been out of Ford
By ritualm on 10/25/13, Rating: -1
By Manch on 10/26/2013 5:17:20 AM , Rating: 3
Ford has produced a lot of high tech and incorporated it into their vehicles. Same can be said for GM and Dodge as well.

One example of Ford's latest and best is plasma-transferred wire arc (PTWA). Basically instead of pressing in a cylinder lining, it's sprayed in. In addition to shaving weight off of the engine block (8lbs in a 5.4 V8), it's extremely durable, more so than the traditional press in. It eliminates piston bore matching, so only one size piston is used. While this does eliminate the ability to bore out the engine, apart from a catastrophic failure the lining will not wear out like the press in does.

The Nissan GTR which most consider a high tech car uses this. Other industries are now using it as well.

By BRB29 on 10/28/2013 9:24:42 AM , Rating: 2
Actually, if you look at the reliability ratings for the Ford vehicles, you'll see that it has terrible ratings. But it's not because their vehicles break down easy. Part of the ratings is if the user can get use the "functions" properly. A ton of people can't figure out MFT. Many other automakers don't have that problem.

I used it too and find it frustrating. Yes, I figured it out in a few minutes but I can that many people will lose their minds. Older people definitely will have a hard time using that interface.

By mike66 on 10/25/2013 8:02:05 PM , Rating: 2
Your comment then makes perfect sense as to why they hired an Apple guy, dress up old hardware to make it look new.

Next product
By AllYourBaseAreBelong2Us on 10/25/2013 1:42:54 PM , Rating: 2
Good. When are they going to start selling the iTesla.

By Motoman on 10/25/13, Rating: 0
Tesla cars are...
By coburn_c on 10/25/13, Rating: -1
RE: Tesla cars are...
By CharonPDX on 10/25/2013 6:23:06 PM , Rating: 1
Just like your comments, amazing!

RE: Tesla cars are...
By coburn_c on 10/25/2013 6:29:45 PM , Rating: 2
Which mirror Muksy's comments, how apropos

And people chuckled...
By Lord 666 on 10/25/13, Rating: -1
RE: And people chuckled...
By Spuke on 10/25/2013 1:49:26 PM , Rating: 3

RE: And people chuckled...
By Lord 666 on 10/25/2013 2:12:30 PM , Rating: 2
Let's pretend Musk becomes CEO of Apple or even crazier Apple buys Tesla. Apple needs to start thinking bigger. Do they want to just sell phones or change the world?

Criticize me for dreaming, but the liquid assets of Apple are being squandered. In fact, the area that would greatly benefit (and profitably too) is biotech as in limb regeneration, trauma care, bionics curing cancer, and maybe even immortality through iCloning.

The best part is through Apple's tax shelter efforts through Ireland, they can circumvent the tricky and cumbersome FDA rules on biotech research and stem cells. Not suggesting they become Umbrella Corp, but if they want to talk to innovation, start walking it too.

RE: And people chuckled...
By Cheesew1z69 on 10/25/2013 2:42:43 PM , Rating: 3
Let's pretend Musk becomes CEO of Apple or even crazier Apple buys Tesla.
Let's get real, never going to happen.

RE: And people chuckled...
By Lord 666 on 10/25/2013 4:10:57 PM , Rating: 2
In 1996, no one imagined Jobs would come back to be CEO of Apple. In 2003, almost everyone thought Apple was going to fold when they were $9 a share. It just takes someone to think different.

RE: And people chuckled...
By Cheesew1z69 on 10/25/2013 4:13:28 PM , Rating: 2
First off, these are two TOTALLY different markets. Apple will never BUY a CAR company, and Elon, I am sure doesn't want to LEAD Apple, he has plenty on his plate already.

RE: And people chuckled...
By Lord 666 on 10/25/2013 4:22:42 PM , Rating: 2
I'm sure Elon would like access to Apple's war chest though. Definitely will speed things up on the R/D side.

The lawsuits between Apple and Samsung actually revealed that making a car was discussed by Apple a little less than 10 years ago.

RE: And people chuckled...
By ritualm on 10/26/2013 2:11:42 PM , Rating: 2
Why Apple's war chest? The US Government's is even better: a giant cash machine with no overdraw limits, and you can deposit money back into it with strings attached.

Elon Musk already has SpaceX and SolarCity amongst his non-Tesla workload, and he wants to bring a cheaper Model S to the masses. Lead Apple? You are delusional.

RE: And people chuckled...
By Lord 666 on 10/26/2013 2:38:00 PM , Rating: 2
A 500 million is chump change compared to 176 billion. Plus, that loan was US based meaning all of the other legal restrictions with it.

Plus, you pointed out SolarCity. Who just announced plans for their third solar powered data center? Apple.

With the goal of packaging the Tesla S to the masses, there are few companies that come to mind other than Apple that can pull that off.

You forgot Musk's proposal for the California train. Elon brought engineers from both SpaceX and Tesla, but clearly stated he would not head up that venture. A similar arrangement could be made as well. Designed in California. Made in America. plus, you forget that when Jobs was around, he also was involved in Pixar and the Disney board.

Not sure why you are quick to call names when what I am saying is logical. What are the odds of it happening? If Steve were still around, would say it would have a better chance happening then with Tim Cook.

RE: And people chuckled...
By ritualm on 10/26/2013 6:18:28 PM , Rating: 3
$176-billion is chump change. Why bother doing the R&D when you can simply "inherit" government research for much cheaper? Get the taxpayers to do all the hard work for you, then walk in and claim credit for it.

Data centers with solar panel installations are irrelevant to SolarCity, despite their similarities.

Apple can't pull off a Tesla without simultaneously ripping off consumers with middling offerings disguised as high-end.

None of what you said is logical. Even if Steve Jobs is alive, the chances of Apple taking over the automobile industry are next to zero. With Tim Cook? I'd place more money on Apophis making an ELE than his going into making cars.

RE: And people chuckled...
By Cheesew1z69 on 10/26/2013 8:06:41 PM , Rating: 2
Not sure why you are quick to call names when what I am saying is logical
No, absolutely not.

RE: And people chuckled...
By Cheesew1z69 on 10/26/2013 8:08:31 PM , Rating: 2
What are the odds of it happening?
Zero...that's the odds.

RE: And people chuckled...
By Manch on 10/26/2013 5:23:05 AM , Rating: 1
really? Think Different? That you're using Apple commercials in your arguement renders you an iTard incapable of forming your own thoughts.

By Dr. Kenneth Noisewater on 10/27/2013 2:08:34 PM , Rating: 2
Bezos would be a better, and more likely, fit as Apple CEO than Musk.

RE: And people chuckled...
By milktea on 10/25/2013 2:01:11 PM , Rating: 2
Doug is looking for fast-paced, so he's gonna get a heck of a ride at Tesla. :)

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer

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