Microsoft: Apple iWork is Less Popular and Less Powerful Than Office
October 24, 2013 2:05 PM
comment(s) - last by
Microsoft didn't take kindly to Apple's recent digs
In a blog post not-so-subtly titled "
Apples and Oranges
", Microsoft Corp. (
) VP of Communications Frank Shaw gave comment on rival Apple, Inc.'s (
) recent announcement that
iWork (Apple's Office software suite)
would be included free with
its new iPad/iPad Mini tablets
I. Flame On
Not surprisingly Mr. Shaw wasn't overly impressed, commenting:
Seems like the RDF (Reality Distortion Field) typically generated by an Apple event has extended beyond Cupertino.
Note: If you are the TL;DR type, let me cut to the chase.
Surface and Surface 2
both include Office, the world’s most popular, most powerful productivity software for free and are priced below both the iPad 2 and iPad Air respectively.
Making Apple’s decision to build the price of their less popular and less powerful iWork into their tablets not a very big (or very good) deal.
....Microsoft understands how people work better than anyone else on the planet...We literally wrote the book on getting things done.
And so it’s not surprising that we see other folks now talking about how much “work” you can get done on their devices. Adding watered down productivity apps. Bolting on aftermarket input devices. All in an effort to convince people that their entertainment devices are really work machines.
In that spirit, Apple announced yesterday that they were dropping their fees on their “iWork” suite of apps. Now, since iWork has never gotten much traction, and was already priced like an afterthought, it’s hardly that surprising or significant a move. And it doesn’t change the fact that it’s much harder to get work done on a device that lacks precision input and a desktop for true side-by-side multitasking.
So, when I see Apple drop the price of their struggling, lightweight productivity apps, I don’t see a shot across our bow, I see an attempt to play catch up.
Of course his comment overlooks the fact that most Windows 8.1 tablets don't include Office. And it also is somewhat ironic that he espouses standardization in Office as a selling point, when Microsoft was long accused of fighting or otherwise trying to subvert standards to make Office documents compatible with open source alternatives (although it's recently come around somewhat).
II. ... But he has some points
However, Office as freebie -- particularly with the $449 USD Surface 2 -- is a pretty good deal.
Surface 2 (L) and Surface Pro 2 (R)
And Mr. Shaw is correct that Apple's iWork feature-wise is more comparable to
the already free Google Docs
(by Google Inc. (
)) than Office; in fact Google Docs is arguably more powerful in that it's cross platform compatible (like Office). Both Google Docs and iWork will meet the needs of most casual users. But for many enterprise and power users, moving from Office to these free lighter alternatives is not an option and Microsoft knows that.
Google Docs is more compatible than iWork and also free.
Also it's worth noting that Microsoft didn't start this flame war. Mr. Shaw's comment comes after Apple CEO Tim Cook at the keynote
Our competition is different: They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?"
We have a very clear direction and a very ambitious goal. We still believe deeply in this category and we're not slowing down on our innovation.
Apple CEO Tim Cook [Image Source: Reuters]
Most perceived the comment to a nameless attack on Microsoft, and to a lesser extent Google, whose Android OS now leads the tablet market.
This article is over a month old, voting and posting comments is disabled
RE: Marketing needs to try harder
10/25/2013 9:36:35 AM
Oh, I fully recognize that Surface, in many ways, can do more things than iPad. I was calling out that a lot of the problem is with their marketing and messaging, not necessarily with the product.
Up until this fall, the only ads for Surface on TV were ads showing people clipping it into a keyboard. In comparison to iPad ads that showed people doing lots of leisure activities on the iPad. The thought was that maybe MS should look at marketing to the crowd of people that want a tablet, not the crowd of people that need MS Word/Excel.
RE: Marketing needs to try harder
10/25/2013 11:23:13 AM
Sorry, I misunderstood what you were trying to say.
I totally agree that the first Surface commercials were dumb. Microsoft should give up the pretending to be cool and hip and just concentrate in showing the functionality of their products. The new commercial for the surface brings a bit of hope.
"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser
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