backtop


Print 74 comment(s) - last by althaz.. on Oct 27 at 7:35 PM

Microsoft didn't take kindly to Apple's recent digs

In a blog post not-so-subtly titled "Apples and Oranges", Microsoft Corp. (MSFT) VP of Communications Frank Shaw gave comment on rival Apple, Inc.'s (AAPL) recent announcement that iWork (Apple's Office software suite) would be included free with its new iPad/iPad Mini tablets.

I. Flame On

Not surprisingly Mr. Shaw wasn't overly impressed, commenting:

Seems like the RDF (Reality Distortion Field) typically generated by an Apple event has extended beyond Cupertino.

Note: If you are the TL;DR type, let me cut to the chase. Surface and Surface 2 both include Office, the world’s most popular, most powerful productivity software for free and are priced below both the iPad 2 and iPad Air respectively.

Making Apple’s decision to build the price of their less popular and less powerful iWork into their tablets not a very big (or very good) deal.


....Microsoft understands how people work better than anyone else on the planet...We literally wrote the book on getting things done. 

And so it’s not surprising that we see other folks now talking about how much “work” you can get done on their devices. Adding watered down productivity apps. Bolting on aftermarket input devices. All in an effort to convince people that their entertainment devices are really work machines.

In that spirit, Apple announced yesterday that they were dropping their fees on their “iWork” suite of apps. Now, since iWork has never gotten much traction, and was already priced like an afterthought, it’s hardly that surprising or significant a move. And it doesn’t change the fact that it’s much harder to get work done on a device that lacks precision input and a desktop for true side-by-side multitasking.
...

So, when I see Apple drop the price of their struggling, lightweight productivity apps, I don’t see a shot across our bow, I see an attempt to play catch up.

Frank Shaw

Of course his comment overlooks the fact that most Windows 8.1 tablets don't include Office.  And it also is somewhat ironic that he espouses standardization in Office as a selling point, when Microsoft was long accused of fighting or otherwise trying to subvert standards to make Office documents compatible with open source alternatives (although it's recently come around somewhat).

II. ... But he has some points

However, Office as freebie -- particularly with the $449 USD Surface 2 -- is a pretty good deal.
 

Surface 2 (L) and Surface Pro 2 (R)

And Mr. Shaw is correct that Apple's iWork feature-wise is more comparable to the already free Google Docs (by Google Inc. (GOOG)) than Office; in fact Google Docs is arguably more powerful in that it's cross platform compatible (like Office).  Both Google Docs and iWork will meet the needs of most casual users.  But for many enterprise and power users, moving from Office to these free lighter alternatives is not an option and Microsoft knows that.

Google Docs
Google Docs is more compatible than iWork and also free.

Also it's worth noting that Microsoft didn't start this flame war.  Mr. Shaw's comment comes after Apple CEO Tim Cook at the keynote commented:

Our competition is different: They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs.  Who knows what they'll do next?"

We have a very clear direction and a very ambitious goal. We still believe deeply in this category and we're not slowing down on our innovation.

Tim Cook snickering
Apple CEO Tim Cook [Image Source: Reuters]

Most perceived the comment to a nameless attack on Microsoft, and to a lesser extent Google, whose Android OS now leads the tablet market.

Source: Microsoft [TechNet]



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Literally...
By retrospooty on 10/24/2013 6:07:57 PM , Rating: 3
"Literally... I have yet to see this book."

See pretty much every company on Earth. Almost all of it runs on MS software. Windows OS and Office productivity dominates almost everything business related.


RE: Literally...
By Motoman on 10/24/2013 10:03:38 PM , Rating: 2
This is true. For better or worse, the amount of non-MS operating systems and/or office suites in the corporate world -> 0.

What's sad is how much these things have become bloatware. The percentage of word processing users who need a word processor to do anything more than WordStar did in the 80s is single digits at best.

And if you think that's an exaggeration in any way, you're kidding yourself.


RE: Literally...
By puter_geek_01 on 10/25/2013 1:26:00 PM , Rating: 2
quote:
The percentage of word processing users who need a word processor to do anything more than WordStar did in the 80s is single digits at best.


But, the people that DO use it, the ones who are productive users in the business world, use the crap out of it, and make up for the rest that don't. The productivity the Office Suite makes is pretty much invaluable to a business. As an IT person for 10+ years, the business has changed so dramatically. And for the most part, everything is related to MS in one way or another. And yes, we have tried other Suites, but with close to disastrous results. The longest any user lasted was about three weeks.


"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki