Nokia: Windows Phone Success Based on Great Portfolio, Marketing -- Not "Silver Bullet"
October 24, 2013 12:37 PM
Launching major apps helps, too
doesn't have any tricks up its sleeve when it comes to attempts at grabbing market share in the mobile sector -- just a great portfolio.
According to Nokia EVP of Sales and Marketing Chris Weber, Nokia is taking all the necessary steps to build a firm foundation instead of using a "silver bullet" product to launch the company into good mobile standings.
"I don't think there's a silver bullet," said Weber. "It's the portfolio, it's great marketing to make sure people are aware of the capabilities, and it's making sure that the apps are there. The apps that we have, we have to make sure that they're as good as -- and in many cases better than -- what you get on the competitive platform. So you know, improving things like Facebook, bringing the next release of Skype, WhatsApp, et cetera."
Weber said that the addition of these major apps is just one aspect that will secure Windows Phone's future. Nokia's wide variety of products in its device portfolio is another big win for the company because it ranges from budget phones to high-end devices. This ensures that there's a product -- whether it be smartphone or tablet -- that can fit anyone's needs and price points.
For instance, Nokia introduced both the
budget Lumia 1320 and high-end Lumia 1520
smartphones earlier this week. The massive 1520 sits at 6 inches in display size and packs a quad-core Snapdragon 800 processor that runs at 2.2GHz and is coupled with 2GB of RAM. The low-end 1320 features a 1.7GHz dual-core Snapdragon 400 processor with 1GB of RAM and 8GB of internal storage. The 1520 will run you an unsubsidized price of $750 while the 1320 is only $339 (unsubsidized).
On the tablet side of things, Nokia announced the 10.1-inch
Windows RT tablet. It features a Snapdragon 800 quad-core processor running at 2.2 GHz and will ship in Q4 starting at $499 before taxes and subsidies.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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