Nokia: Windows Phone Success Based on Great Portfolio, Marketing -- Not "Silver Bullet"
October 24, 2013 12:37 PM
comment(s) - last by
Launching major apps helps, too
doesn't have any tricks up its sleeve when it comes to attempts at grabbing market share in the mobile sector -- just a great portfolio.
According to Nokia EVP of Sales and Marketing Chris Weber, Nokia is taking all the necessary steps to build a firm foundation instead of using a "silver bullet" product to launch the company into good mobile standings.
"I don't think there's a silver bullet," said Weber. "It's the portfolio, it's great marketing to make sure people are aware of the capabilities, and it's making sure that the apps are there. The apps that we have, we have to make sure that they're as good as -- and in many cases better than -- what you get on the competitive platform. So you know, improving things like Facebook, bringing the next release of Skype, WhatsApp, et cetera."
Weber said that the addition of these major apps is just one aspect that will secure Windows Phone's future. Nokia's wide variety of products in its device portfolio is another big win for the company because it ranges from budget phones to high-end devices. This ensures that there's a product -- whether it be smartphone or tablet -- that can fit anyone's needs and price points.
For instance, Nokia introduced both the
budget Lumia 1320 and high-end Lumia 1520
smartphones earlier this week. The massive 1520 sits at 6 inches in display size and packs a quad-core Snapdragon 800 processor that runs at 2.2GHz and is coupled with 2GB of RAM. The low-end 1320 features a 1.7GHz dual-core Snapdragon 400 processor with 1GB of RAM and 8GB of internal storage. The 1520 will run you an unsubsidized price of $750 while the 1320 is only $339 (unsubsidized).
On the tablet side of things, Nokia announced the 10.1-inch
Windows RT tablet. It features a Snapdragon 800 quad-core processor running at 2.2 GHz and will ship in Q4 starting at $499 before taxes and subsidies.
This article is over a month old, voting and posting comments is disabled
RE: Success in the eye of the beholder?
10/24/2013 6:03:47 PM
I'm not sure what you're talking about. I've updated both my Windows phones and after the hard reset, everything is still there.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
Nokia Rolls Out Overachieving 6” Lumia 1520, Budget Lumia 1320 Windows Smartphones
October 22, 2013, 8:09 AM
10.1" Nokia Lumia 2520 Windows RT Tablet Gets Official
October 22, 2013, 9:43 AM
UK Teachers Want Parents to Cut-Off Their Children's Internet, Tablet Use at Night
April 17, 2014, 3:40 PM
Quick Note: Chrome Remote Desktop App for Android Launches
April 17, 2014, 9:26 AM
Report: Apple Plans to Integrate Shazam Song Finding Functionality into Siri
April 17, 2014, 9:15 AM
Bring Your Own Battery: LG Isai FL Likely is G3, First U.S. Quad-HD Android
April 16, 2014, 7:38 PM
Project Moonshine: Google's Plan to Flatten Android App Icons Leaks
April 16, 2014, 1:46 PM
Apple, Microsoft, and Major U.S. Wireless Carriers Embrace Smartphone "Kill Switch"
April 16, 2014, 10:08 AM
Most Popular Articles
Cities to Carpoolers: Sharing Your Car is Illegal, We Will Seize Your Cars
April 4, 2014, 9:17 PM
A-10 Warthog May Live to Fight Another Day with Support from Lawmakers
April 14, 2014, 9:41 AM
EFF: NSA May Have Used IRC Botnets to Exploit Heartbleed for Last Two Years
April 14, 2014, 4:43 PM
Quick Note: Toyota Attempts to Erase “Boring” Image with ’15 Camry SE Hybrid
April 16, 2014, 11:36 AM
A Bug's Life: Female Cave Bugs Have Penises, Penetrate Males for Three Days
April 17, 2014, 7:20 PM
Latest Blog Posts
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information