Nokia: Windows Phone Success Based on Great Portfolio, Marketing -- Not "Silver Bullet"
October 24, 2013 12:37 PM
comment(s) - last by
Launching major apps helps, too
doesn't have any tricks up its sleeve when it comes to attempts at grabbing market share in the mobile sector -- just a great portfolio.
According to Nokia EVP of Sales and Marketing Chris Weber, Nokia is taking all the necessary steps to build a firm foundation instead of using a "silver bullet" product to launch the company into good mobile standings.
"I don't think there's a silver bullet," said Weber. "It's the portfolio, it's great marketing to make sure people are aware of the capabilities, and it's making sure that the apps are there. The apps that we have, we have to make sure that they're as good as -- and in many cases better than -- what you get on the competitive platform. So you know, improving things like Facebook, bringing the next release of Skype, WhatsApp, et cetera."
Weber said that the addition of these major apps is just one aspect that will secure Windows Phone's future. Nokia's wide variety of products in its device portfolio is another big win for the company because it ranges from budget phones to high-end devices. This ensures that there's a product -- whether it be smartphone or tablet -- that can fit anyone's needs and price points.
For instance, Nokia introduced both the
budget Lumia 1320 and high-end Lumia 1520
smartphones earlier this week. The massive 1520 sits at 6 inches in display size and packs a quad-core Snapdragon 800 processor that runs at 2.2GHz and is coupled with 2GB of RAM. The low-end 1320 features a 1.7GHz dual-core Snapdragon 400 processor with 1GB of RAM and 8GB of internal storage. The 1520 will run you an unsubsidized price of $750 while the 1320 is only $339 (unsubsidized).
On the tablet side of things, Nokia announced the 10.1-inch
Windows RT tablet. It features a Snapdragon 800 quad-core processor running at 2.2 GHz and will ship in Q4 starting at $499 before taxes and subsidies.
This article is over a month old, voting and posting comments is disabled
RE: Marketing is not the problem
10/24/2013 2:46:27 PM
Nice uninformed borderline psychotic drivel.
"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein
Nokia Rolls Out Overachieving 6” Lumia 1520, Budget Lumia 1320 Windows Smartphones
October 22, 2013, 8:09 AM
10.1" Nokia Lumia 2520 Windows RT Tablet Gets Official
October 22, 2013, 9:43 AM
Moto 360 to go "Champagne Gold" for $299, According to Amazon Listing
October 30, 2014, 3:24 PM
Call-capable Samsung Gear S Smartwatch Launches Nov 7 in U.S.
October 30, 2014, 12:45 PM
Lenovo Completes $2.91B Acquisition of Motorola
October 30, 2014, 11:57 AM
Samsung Electronics Q3 Profit Falls by 60%, Mobile Division Sees 74% Profit Decline
October 30, 2014, 10:10 AM
Microsoft's $199 Fitness Band Packs in 10 Sensors, Works with Windows Phone, iOS, and Android
October 30, 2014, 8:58 AM
Google’s Project Ara Modular "LEGO" Smartphone Shown Booting Up on Video
October 29, 2014, 5:28 PM
Most Popular Articles
Amid Theater Boycott Netflix Defiantly Plans New Movies, Plus 3 TV Shows for 2015
October 24, 2014, 7:30 PM
AT&T Defeats Purpose of New Apple SIM, Locks iPad Air 2 SIMs to Its Network
October 24, 2014, 2:17 PM
CVS, Rite Aid Kill Unofficial Apple Pay Support, Burn Google Wallet Users in the Process
October 25, 2014, 5:26 PM
1 Million Credit Card Activated on Apple Pay Within 72 Hours, Walmart CEO Hopes Visa "Suffers"
October 28, 2014, 8:17 AM
Microsoft's Figures Show Desktop Users Flocking to Windows 10 Preview
October 27, 2014, 11:04 AM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information