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Print 36 comment(s) - last by mindless1.. on Oct 26 at 6:17 PM

This will likely push customers to get Amazon Prime

Amazon has upped its free shipping minimum order to $35 just ahead of the holiday season. 

Amazon's free shipping minimum order has been $25 for the last decade, but the online retail giant has raised the minimum by $10 starting yesterday. This means that customers must purchase a minimum of $35 on eligible items and have it shipped to any address in the 50 states in order to receive free shipping. 

Amazon, which announced that the free shipping minimum order would increase around the holidays earlier this year, is likely trying raising the minimum to keep up with the competition. Retailers like Target and Wal-Mart offer free shipping on purchases over $50, for example. 

 
In the last three months of 2012, Amazon spent almost $1.8 billion USD on shipping. Clearly, shipping isn't cheap and the added $10 will help.

This is also likely an effort to push customers toward an Amazon Prime membership. It only costs $79 per year and offers free two-day shipping on all eligible items with no minimum order size. Prime members also receive access to the company's streaming movie and TV show library. 

Source: Amazon



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RE: parable
By mindless1 on 10/26/2013 5:05:08 PM , Rating: 2
1) Yes you do have a basis to complain about something that's free. It's called freedom of speech.

It might seem selfish or ungrateful but nevertheless everyone is entitled to complain about something that's free and the person they complain to is entitled to listen or ignore them.

2) The shipping isn't really free unless UPS, USPS, FedEx, etc decide to stop charging them for it. Therefore it is an operationg expense that we are necessarily paying for, built into the price of goods.

That you can get additional items with free shipping after you reach $35 merely reflects them being willing to take a slightly smaller % profit on each item in order to increase profit by selling higher volume.


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