Print 36 comment(s) - last by mindless1.. on Oct 26 at 6:17 PM

This will likely push customers to get Amazon Prime

Amazon has upped its free shipping minimum order to $35 just ahead of the holiday season. 

Amazon's free shipping minimum order has been $25 for the last decade, but the online retail giant has raised the minimum by $10 starting yesterday. This means that customers must purchase a minimum of $35 on eligible items and have it shipped to any address in the 50 states in order to receive free shipping. 

Amazon, which announced that the free shipping minimum order would increase around the holidays earlier this year, is likely trying raising the minimum to keep up with the competition. Retailers like Target and Wal-Mart offer free shipping on purchases over $50, for example. 

In the last three months of 2012, Amazon spent almost $1.8 billion USD on shipping. Clearly, shipping isn't cheap and the added $10 will help.

This is also likely an effort to push customers toward an Amazon Prime membership. It only costs $79 per year and offers free two-day shipping on all eligible items with no minimum order size. Prime members also receive access to the company's streaming movie and TV show library. 

Source: Amazon

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RE: parable
By edge929 on 10/23/2013 5:00:16 PM , Rating: 3
The problem is meeting the minimum amount. Many times Amazon has the lowest price on items I want but I only need one or two things at the time, both of which are under the $25 free shipping. So now I have to either wait to order until I need more stuff or find something else. If I need one of those items within a week or so, then that $25 dollar hurdle suddenly becomes a no-sale to Amazon and their local competitors now have my money. I don't order enough per year to justify Amazon Prime especially when I don't care for the streaming service.

RE: parable
By Solandri on 10/24/2013 8:12:16 AM , Rating: 2
Before I got Prime, I had that problem too. I tackled it the opposite way. I found a bunch of items I wanted to buy but wasn't in any hurry to get. I put all these in my cart, then moved them to my "save for later" list.

Then any time I needed something from Amazon but it was below the $25 threshold, I'd just find some item(s) in my "save for later" list which would put me over, and add them to that order.

RE: parable
By Moishe on 10/24/2013 2:31:27 PM , Rating: 2
I do this too, and it works great. I have Prime too, because it really is a good deal and can be shared across several accounts in a household.

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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