Print 36 comment(s) - last by mindless1.. on Oct 26 at 6:17 PM

This will likely push customers to get Amazon Prime

Amazon has upped its free shipping minimum order to $35 just ahead of the holiday season. 

Amazon's free shipping minimum order has been $25 for the last decade, but the online retail giant has raised the minimum by $10 starting yesterday. This means that customers must purchase a minimum of $35 on eligible items and have it shipped to any address in the 50 states in order to receive free shipping. 

Amazon, which announced that the free shipping minimum order would increase around the holidays earlier this year, is likely trying raising the minimum to keep up with the competition. Retailers like Target and Wal-Mart offer free shipping on purchases over $50, for example. 

In the last three months of 2012, Amazon spent almost $1.8 billion USD on shipping. Clearly, shipping isn't cheap and the added $10 will help.

This is also likely an effort to push customers toward an Amazon Prime membership. It only costs $79 per year and offers free two-day shipping on all eligible items with no minimum order size. Prime members also receive access to the company's streaming movie and TV show library. 

Source: Amazon

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RE: parable
By FITCamaro on 10/23/2013 3:16:13 PM , Rating: -1
Only for people who like to complain about free things.

Do you complain because the ice cream store is only giving out free vanilla and not chocolate?

RE: parable
By neihrick1 on 10/23/2013 5:04:02 PM , Rating: 2
500 dollars for gas and I'll mow your lawn for free.

RE: parable
By Moishe on 10/24/2013 2:36:58 PM , Rating: 1
$20 Bic pen with free shipping!

Pretty basic principle. It's all a matter of whether or not it is deemed exorbitant. On eBay, people whine about the $1 DVD player with $50 shipping... This is the same thing with less extremes.

BTW, I think the "free" shipping at Amazon is pretty genius and I can't blame them for doing it or raising it. Prices go up, that's life.

"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins

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