Print 36 comment(s) - last by mindless1.. on Oct 26 at 6:17 PM

This will likely push customers to get Amazon Prime

Amazon has upped its free shipping minimum order to $35 just ahead of the holiday season. 

Amazon's free shipping minimum order has been $25 for the last decade, but the online retail giant has raised the minimum by $10 starting yesterday. This means that customers must purchase a minimum of $35 on eligible items and have it shipped to any address in the 50 states in order to receive free shipping. 

Amazon, which announced that the free shipping minimum order would increase around the holidays earlier this year, is likely trying raising the minimum to keep up with the competition. Retailers like Target and Wal-Mart offer free shipping on purchases over $50, for example. 

In the last three months of 2012, Amazon spent almost $1.8 billion USD on shipping. Clearly, shipping isn't cheap and the added $10 will help.

This is also likely an effort to push customers toward an Amazon Prime membership. It only costs $79 per year and offers free two-day shipping on all eligible items with no minimum order size. Prime members also receive access to the company's streaming movie and TV show library. 

Source: Amazon

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: parable
By jeepga on 10/23/2013 2:59:56 PM , Rating: 5
Cool story bro. Too bad it doesn't apply. didn't give us free shipping out of the goodness of their hearts. They did so because business factors weighed in their favor to do so. Apparently now those factors have changed. It could be because of cost issues, it might be their latest ploy to push people to prime.

To me it doesn't matter. But, it will definitely be another factor in me deciding between them and another company. There are other choices sometimes better and sometimes not -- despite what would like you to believe.

RE: parable
By FITCamaro on 10/23/13, Rating: 0
RE: parable
By brasstax on 10/23/2013 4:33:23 PM , Rating: 5
Nothing is Free Mr. Camaro.

If you really think you weren't paying for shipping on purchases $25 and over before, then it is unlikely I will be able to convince you otherwise as your fundamental world view is probably unalterable at this point in your life.

We have been paying Amazon to ship us things for 'Free' the entire time. Now we will just need to pay Amazon a little more.

RE: parable
By inperfectdarkness on 10/24/2013 3:30:29 PM , Rating: 2

If you shopped Amazon long enough, you'd soon learn that on many items, Amazon doesn't offer the cheapest items via "free-shipping". In fact, some items are actually substantially cheaper (with additional shipping included) than their Amazon-sponsored "Free-Shipping" counterparts.

I don't really mind their minimums. What I do mind is getting to the check-out only to find that Amazon doesn't ship certain items to APO addressed. F**k you too!

RE: parable
By Cypherdude1 on 10/25/2013 12:59:44 AM , Rating: 2
Right now Amazon Prime is $79/year. Because Amazon has raised their standard Free Shipping threshold to $35, expect them to also raise their Prime membership fee.

A few months ago, I was surprised to learn Amazon has posted losses for a number of quarters. Amazon has just posted a net loss of $41M for the quarter ending September 30. A year ago Amazon posted a net loss of $274M. Inc. (AMZN)

A few months ago, Amazon was going to delete all user photos and end displaying them. Apparently, because of customer protests, Amazon changed their minds.

Expect Amazon to continue finding areas to raise their prices and narrow their free services.

RE: parable
By edge929 on 10/23/2013 5:00:16 PM , Rating: 3
The problem is meeting the minimum amount. Many times Amazon has the lowest price on items I want but I only need one or two things at the time, both of which are under the $25 free shipping. So now I have to either wait to order until I need more stuff or find something else. If I need one of those items within a week or so, then that $25 dollar hurdle suddenly becomes a no-sale to Amazon and their local competitors now have my money. I don't order enough per year to justify Amazon Prime especially when I don't care for the streaming service.

RE: parable
By Solandri on 10/24/2013 8:12:16 AM , Rating: 2
Before I got Prime, I had that problem too. I tackled it the opposite way. I found a bunch of items I wanted to buy but wasn't in any hurry to get. I put all these in my cart, then moved them to my "save for later" list.

Then any time I needed something from Amazon but it was below the $25 threshold, I'd just find some item(s) in my "save for later" list which would put me over, and add them to that order.

RE: parable
By Moishe on 10/24/2013 2:31:27 PM , Rating: 2
I do this too, and it works great. I have Prime too, because it really is a good deal and can be shared across several accounts in a household.

RE: parable
By jeepga on 10/23/2013 5:36:45 PM , Rating: 2
As brasstax said, nothing is free. Do you think companies put things on sale to be nice?

The answer is no, in case you're confused. They put product on sale to move inventory, attract new customers, etc.; or to put it succinctly -- to make a profit.

RE: parable
By jeepga on 10/23/2013 5:39:26 PM , Rating: 2
And to be clear, I don't fault them for wanting to make a profit. But, we don't owe them anything.

Also, we have just as much right to complain as they do to raise prices.

RE: parable
By The Von Matrices on 10/23/2013 5:26:30 PM , Rating: 2
Free shipping is bad. Free shipping raises prices for most people.

Sure, "free shipping" sounds great, but nothing is free; the shipping cost is part of the price of the item. And it's flat rate, so if I live next to the warehouse, I pay the same amount as someone in the middle of nowhere.

This is why calculated shipping is so much better. If someone chooses to live in a remote area, he or she should be forced to pay for the extra costs of delivering the item. Their extra costs should not be passed on to me and other buyers.

RE: parable
By Moishe on 10/24/2013 2:34:11 PM , Rating: 2
Yep. Free shipping is like insurance. We all get free shipping. Some of us save money that way and some of us lose money (we're paying for the shipping for another guy).

The real winner is Amazon because they get the instant upsell from people trying to find the extra $5 item to put them over the free shipping threshold. They also get the image that comes from offering something "for free" even though it's not.

RE: parable
By mindless1 on 10/26/2013 4:59:27 PM , Rating: 2
The problem with your idea is that Amazon has no incentive to change their shipping price model just to break even.

If they made such a change it would happen only to increase their profits which could mean that your shipping charge savings living closer to a distribution point might be very little if anything.

One of the smallest costs in getting a package from a warehouse to you is whether the delivery truck had to drive an extra two miles past the last delivery point, meaning that even in more remote areas delivery trucks often make runs, perhaps more often than you realize specifically because it is a remote region where more items are mailed and fewer bought at a local store.

RE: parable
By Motoman on 10/23/2013 8:19:39 PM , Rating: 1
It applies perfectly. And for what possible reason does it matter "why" Amazon decided to offer free shipping at all?

The one and only point that is of any validity is that if you're getting something for free, you have no basis to complain about it *at all.*

Regardless of any other consideration. At all.

RE: parable
By Nutzo on 10/24/2013 11:22:54 AM , Rating: 2
Between this increase and that they started charging sales tax earlier this year, I'll probably be buying much less from Amazon. The past few months I've been finding better prices (and free shipping) elsewhere.

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
No More Turtlenecks - Try Snakables
September 19, 2016, 7:44 AM
ADHD Diagnosis and Treatment in Children: Problem or Paranoia?
September 19, 2016, 5:30 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki