quote: OS X upgrade is free. Updated apps like Garageband, Pages, Keynote, Numbers and many more Apple suite products are now free. And many of the apps look and act exactly the same and are synched in the iCloud identically so that users can’t even tell if they are using a Mac app or a IOS app [or a browser on a PC] unless they look down and see what device their are using. All of these push Apple’s software prowess into the forefront and give them an even greater edge over Android and Windows 8.1 especially when it comes to tablets. Don’t underestimate how important the software announcements made today are to Apple’s over competitive position. This is a big deal for them and their competitors.