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Apple launches a fifth generation iPad and second generation iPad mini

Even though Apple CEO Tim Cook vowed to “double down” on secrecy and leaks last year, it seems as though informational leaks on unreleased Apple products have actually become more prolific. Products like the iPhone 5, iPad mini, iPad 4, iPhone 5S, and iPhone 5C have all been given an “early reveal” thanks to plentiful leaks from parts suppliers.
 
So it should be no shock to our readers that today sees the launch of the new iPad and the second generation iPad mini. And predictably the early leaks were, for the most part, correct.
 
Perhaps the biggest surprise is that the new iPad has gotten a new name. It’s not the iPad 5; instead, it’s called the iPad Air. The new tablet is 7.5mm thin versus 9.4mm (20 percent thinner) and the screen bezels are 43 percent smaller. Weight has also been trimmed down to an even one pound, making it the lightest full-size tablet on the market.
 
Like the iPhone 5s, the iPad Air features an A7 processor and M7 co-processor inside. Other features include a 5MP iSight rear camera, FaceTime HD camera up front, and dual microphones. What you won't see, however, is TouchID or 802.11ac support. Battery life is still pegged at 10 hours.


iPad Air 

It will be available in White/Silver and Black/Space Grey. And unfortunately, Apple still hasn’t upgraded its base storage capacity configuration since the original was introduced in 2010. That means that $499 will still only get you 16GB of storage. The iPad Air will be available November 1.
 
The iPad mini has also been updated with an A7 processor and a Retina display. It also gets 2x faster Wi-Fi and expanded LTE compatibility in cellular versions. Like its big brother, the new iPad mini will be available in White/Silver and Black/Space Grey. Unfortunately, price has jumped to $399 in the base/16GB configuration and jumps to $529 for an iPad mini LTE with 16GB of storage.


iPad mini with Retina Display
 
However, the first generation iPad mini sticks around at a lower price point of $299. 


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RE: Air...headed
By w8gaming on 10/23/2013 11:51:52 PM , Rating: 2
iPod was Mac only until 2004, and the sales was not particularly strong before then as all Windows users are excluded from using it. By then the company that owns Rio already got into financial trouble and could no longer compete well in the market place. Creative was a strong contender between 2004 to 2005, while it won best of show award in CES for Zen:Vision M. However, Creative did not have good software team and their media manager was far inferior to iTunes, and it did not have a strong marketplace for online music. Coupled with the notorious hardware failure and massive returns with Creative Zen in 2007, this essentially completely kill off their presence in the market. Another company which could have made great players but did not was Sony, which was stuck in their DiscMan era and never really did much until Apple had already dominated the portable player market and by then it was too late. Microsoft tried with their Zune, and marketed their first product with unappealing brown color. Frankly spec wise Zune was better but MS completely bungled their marketing effort and the product never took off.

And then Apple released iPhone in 2007, from then onward portable mp3 players are fated to be converged into smartphone and standalone mp3 players are now rare. There is simply little incentive to purchase mp3 players while a smartphone can do a lot more. Mp3 players era has come and gone and the history has shown us that Apple had become the sole winner at the end. But I wouldn't say the market never cared about other alternative products. Apple won at the end, but they did have to fight and earn that victory.


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