Apple Announces 9.7" iPad Air; iPad mini Gets Retina Display for $399
October 22, 2013 2:15 PM
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Apple launches a fifth generation iPad and second generation iPad mini
Even though Apple CEO Tim Cook vowed to
“double down” on secrecy and leaks last year
, it seems as though informational leaks on unreleased Apple products have actually become more prolific. Products like the iPhone 5, iPad mini, iPad 4, iPhone 5S, and iPhone 5C have all been given an “early reveal” thanks to plentiful leaks from parts suppliers.
So it should be no shock to our readers that today sees the launch of the new iPad and the second generation iPad mini. And predictably the early leaks were, for the most part, correct.
Perhaps the biggest surprise is that the new iPad has gotten a new name. It’s not the iPad 5; instead, it’s called the iPad Air. The new tablet is 7.5mm thin versus 9.4mm (20 percent thinner) and the screen bezels are 43 percent smaller. Weight has also been trimmed down to an even one pound, making it the lightest full-size tablet on the market.
Like the iPhone 5s, the iPad Air features an A7 processor and M7 co-processor inside. Other features include a 5MP iSight rear camera, FaceTime HD camera up front, and dual microphones. What you won't see, however, is TouchID or 802.11ac support. Battery life is still pegged at 10 hours.
It will be available in White/Silver and Black/Space Grey. And unfortunately, Apple still hasn’t upgraded its base storage capacity configuration since the original was introduced in 2010. That means that $499 will still only get you 16GB of storage. The iPad Air will be available November 1.
The iPad mini has also been updated with an A7 processor and a Retina display. It also gets 2x faster Wi-Fi and expanded LTE compatibility in cellular versions. Like its big brother, the new iPad mini will be available in White/Silver and Black/Space Grey. Unfortunately, price has jumped to $399 in the base/16GB configuration and jumps to $529 for an iPad mini LTE with 16GB of storage.
iPad mini with Retina Display
However, the first generation iPad mini sticks around at a lower price point of $299.
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10/22/2013 4:50:41 PM
Sure, they were late to the game after Amazon stripped away all DRM
Apple also took away DRM from music sales first.
Remember that DRM policies for media are required by content providers, not the digital retailers. Steve Jobs argued for years against it, even going so far as to publish an open letter explaining why DRM for digital music sales made no sense.
The logic is that people filled their iPods with music, but the amount of storage Apple sold every year was exponentially larger than the amount of music that was sold on iTunes and other services. People were obviously filling their iPods with ripped CDs or pirated mp3s. DRM had done nothing to stem piracy, so why have it in the first place?
Their leverage finally got EMI to drop DRM, and other music publishers followed shortly after. Amazon and others also sold DRM free music shortly after under the same terms.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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