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Apple launches a fifth generation iPad and second generation iPad mini

Even though Apple CEO Tim Cook vowed to “double down” on secrecy and leaks last year, it seems as though informational leaks on unreleased Apple products have actually become more prolific. Products like the iPhone 5, iPad mini, iPad 4, iPhone 5S, and iPhone 5C have all been given an “early reveal” thanks to plentiful leaks from parts suppliers.
 
So it should be no shock to our readers that today sees the launch of the new iPad and the second generation iPad mini. And predictably the early leaks were, for the most part, correct.
 
Perhaps the biggest surprise is that the new iPad has gotten a new name. It’s not the iPad 5; instead, it’s called the iPad Air. The new tablet is 7.5mm thin versus 9.4mm (20 percent thinner) and the screen bezels are 43 percent smaller. Weight has also been trimmed down to an even one pound, making it the lightest full-size tablet on the market.
 
Like the iPhone 5s, the iPad Air features an A7 processor and M7 co-processor inside. Other features include a 5MP iSight rear camera, FaceTime HD camera up front, and dual microphones. What you won't see, however, is TouchID or 802.11ac support. Battery life is still pegged at 10 hours.


iPad Air 

It will be available in White/Silver and Black/Space Grey. And unfortunately, Apple still hasn’t upgraded its base storage capacity configuration since the original was introduced in 2010. That means that $499 will still only get you 16GB of storage. The iPad Air will be available November 1.
 
The iPad mini has also been updated with an A7 processor and a Retina display. It also gets 2x faster Wi-Fi and expanded LTE compatibility in cellular versions. Like its big brother, the new iPad mini will be available in White/Silver and Black/Space Grey. Unfortunately, price has jumped to $399 in the base/16GB configuration and jumps to $529 for an iPad mini LTE with 16GB of storage.


iPad mini with Retina Display
 
However, the first generation iPad mini sticks around at a lower price point of $299. 


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RE: Air...headed
By troysavary on 10/22/2013 4:01:31 PM , Rating: 5
Diamond Multimedia and Creative Labs had MP3 players before the iPod.

MS, Palm, RIM, Nokia, and probably others had smartphones before the iPhone.

Real Networks had an MP3 store before iTunes.

Dell and HP and IBM all had 2500x1600, or higher, displays before Apple.

I'm not sure if someone else put an LCD on an AiO first, but I don't care. I want more than laptop performance on my desktop.

How is making a laptop thinner while leaving out functionality innovative?


RE: Air...headed
By aliasfox on 10/22/2013 4:17:43 PM , Rating: 2
Don't be obtuse about the MP3 thing. Sure, the Rio and Zen or whatever they were came out before the iPod. The market as a whole didn't care - I know because I looked at them, went 'meh,' and went on my merry way. Something pocketable (like the Rio or a Walkman, unlike a Creative) that held more than an hour's worth of music (unlike the Rio) was quite impressive back in the day. Not to mention that the scroll wheel gave you a way to go from A to Z with a thousand tracks. Do you want to press a down arrow 1000 times to go from Aerosmith to ZZ Top?

As for a music store, the iTunes store *was* the first store that had a) a large music catalog, and b) reasonable licensing policies. Sure, they were late to the game after Amazon stripped away all DRM, but that doesn't change the fact that they made online music palatable in the first place.

As for the others, sure, those are debatable.


RE: Air...headed
By Reclaimer77 on 10/22/2013 4:35:33 PM , Rating: 1
I love you people who think nothing is viable until Apple comes along and sprinkles magical pixie dust on it. Only THEN is it a good idea.


RE: Air...headed
By aliasfox on 10/22/2013 4:45:42 PM , Rating: 2
Well, somebody's gotta balance out the people who think everything is viable until Apple comes along and sprinkles magical pixie dust on it. Only THEN is it a bad idea.


RE: Air...headed
By TakinYourPoints on 10/22/2013 4:50:41 PM , Rating: 1
quote:
Sure, they were late to the game after Amazon stripped away all DRM


Apple also took away DRM from music sales first.

Remember that DRM policies for media are required by content providers, not the digital retailers. Steve Jobs argued for years against it, even going so far as to publish an open letter explaining why DRM for digital music sales made no sense.

The logic is that people filled their iPods with music, but the amount of storage Apple sold every year was exponentially larger than the amount of music that was sold on iTunes and other services. People were obviously filling their iPods with ripped CDs or pirated mp3s. DRM had done nothing to stem piracy, so why have it in the first place?

Their leverage finally got EMI to drop DRM, and other music publishers followed shortly after. Amazon and others also sold DRM free music shortly after under the same terms.


RE: Air...headed
By Disorganise on 10/22/2013 9:52:00 PM , Rating: 2
quote:
Not to mention that the scroll wheel gave you a way to go from A to Z with a thousand tracks. Do you want to press a down arrow 1000 times to go from Aerosmith to ZZ Top?


Well actually you'd hold the button down rather than repeatedly press. And yes, I prefer that than the scroll wheel thing - one reason I never bought a ipod. 2nd being my iPaq (HP) already had me covered. Except that was actually a touch interface. Only thing missing was the phone part - which came in later editions.

And before we go off on the scroll wheel being 'new'. check out some of the old VHS video players - yip, that there jog wheel works pretty much like the scroll wheel


RE: Air...headed
By w8gaming on 10/23/2013 11:51:52 PM , Rating: 2
iPod was Mac only until 2004, and the sales was not particularly strong before then as all Windows users are excluded from using it. By then the company that owns Rio already got into financial trouble and could no longer compete well in the market place. Creative was a strong contender between 2004 to 2005, while it won best of show award in CES for Zen:Vision M. However, Creative did not have good software team and their media manager was far inferior to iTunes, and it did not have a strong marketplace for online music. Coupled with the notorious hardware failure and massive returns with Creative Zen in 2007, this essentially completely kill off their presence in the market. Another company which could have made great players but did not was Sony, which was stuck in their DiscMan era and never really did much until Apple had already dominated the portable player market and by then it was too late. Microsoft tried with their Zune, and marketed their first product with unappealing brown color. Frankly spec wise Zune was better but MS completely bungled their marketing effort and the product never took off.

And then Apple released iPhone in 2007, from then onward portable mp3 players are fated to be converged into smartphone and standalone mp3 players are now rare. There is simply little incentive to purchase mp3 players while a smartphone can do a lot more. Mp3 players era has come and gone and the history has shown us that Apple had become the sole winner at the end. But I wouldn't say the market never cared about other alternative products. Apple won at the end, but they did have to fight and earn that victory.


RE: Air...headed
By Apone on 10/22/2013 4:31:55 PM , Rating: 3
To also add to your list,

- Samsung SCH-2000 (first cell phone with voice dialing)

- Samsung Uproar (first cell phone with built-in MP3 player)

- Apple's "Retina Display", which is basically IPS technology (created by Hitachi), has been around since 1996 (for high-end CAD and desktop monitor workstations only until recently).

- Macbook Pro (Apple is notorious for charging double-triple the cost of DDR3 RAM when configuring even when DDR3 was dirt cheap)

- Macbook Pro (Apple is notorious for providing previous or two-generations-ago GPU’s and CPU’s on older MB Pro’s and 5400RPM notebook hard drives (when 7200RPM became prevalent).

Apple charges $20 for its Service Packs and its iMessage system isn’t as secure as Apple claims.

Apple didn’t create Siri; they simply bought the company (Siri Inc.) who made the voice command program and incorporated it into their product (which isn’t uncommon in business).


RE: Air...headed
By rubbahbandman on 10/22/2013 5:54:29 PM , Rating: 2
I think many readers at Dailytech miss the point when it comes to the type of innovation that Apple brings. Innovation isn't always simply being the first company to release a feature - innovation can also be creating a superior medium to unite many inventions together over a simpler, more polished interface. In other words, Apple's true innovation is not in the ingredients, it's in the recipe, and the secrets to pulling off the recipe lie in the software.


RE: Air...headed
By Apone on 10/23/2013 1:19:01 PM , Rating: 3
It's not so much innovation, more so creative marketing. Sure I agree programs like iOS definitely was a game-changer but let me ask you this: if Samsung originally created iOS and launched it with its Galaxy smartphone before the iPhone 1 came out, would the Samsung brand enjoy the blind loyalty and a cult following status like Apple does?


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