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Print 20 comment(s) - last by Azethoth.. on Oct 22 at 11:09 PM

Nokia continues to show off unique ways to differentiate its smartphones

From colorful body designs to an industry-leading camera, Nokia Oyj.'s (HEX:NOK1V) device division -- now officially a subsidiary of Microsoft Corp. (MSFT) -- has seemed a step ahead of the competition in terms of device differentiation.

The latest leaked images of the upcoming Lumia 1520 "phablet" (phone-cum-tablet) show that trend continuing.  The 6-inch smartphone isn't exactly a revolution form-factor-wise, and its hardware...
  • quad-core Qualcomm Inc. (QCOM) Snapdragon 800 SoC
  • on-die LTE (via Snapdragon chip)
  • 2GB of RAM
  • 32GB of storage
  • 20-megapixel rear-facing camera
  • 6-inch 1080p (1920x1080 pixel) display
...is strong, but by no means exclusive.


However, Nokia has a rather unique accessory for the device, shown in the latest pics dubbed "Treasure Tag".  You can attach this accessory to your keychain and other precious items you tend to lose, and then locate them using an NFC (near-field communications) enabled app on your Lumia.


In addition to the Lumia 1520 and its Treasure Tag, the latest leak -- courtesy of EV Leaks -- shows a picture of a small, colorful iPod Nano-like MP3 player dubbed the "Nokia Guru".  Both devices are expected to be unveiled at a Nokia-Microsoft press event in Abu Dhubai on Tuesday.

In related news, Nokia reportedly sold 8 million Lumia Windows Phone devices in Q3 2013, according to a report in The Wall Street Journal.  Nokia-Microsoft are gunning for Apple, Inc.'s (AAPL) number two spot.  While they have a long way to go before they pass the popular iPhone, they already have achieved that goal in a handful of countries, such as India, and has achieved double-digit market share in some European nations.

Sales of 8 million in Q3 would be modest growth from the 7.4 million Lumias Nokia moved in Q2 2013.

Sources: EVLeaks on Twitter, WSJ



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bright colors? really?
By Argon18 on 10/21/2013 1:13:56 PM , Rating: -1
Seems like a desperate move, selling the same old crap but in bright kids colors. Didn't Apple do this same thing a few years back when the iPod's were getting long in the tooth?

If the only way to move Windows Mobile device inventory is bright kids colors and massive price reductions, it seems like a dead platform destined for the technology rubbish bin, just as soon as they can clear out the remaining inventory.




RE: bright colors? really?
By crispbp04 on 10/21/2013 1:41:09 PM , Rating: 5
Referring to the OS as "Windows Mobile" clued us in to how irrelevant your opinion is.


RE: bright colors? really?
By Argon18 on 10/21/13, Rating: -1
RE: bright colors? really?
By themaster08 on 10/21/2013 5:12:11 PM , Rating: 5
Shut up.


RE: bright colors? really?
By mchentz on 10/21/2013 5:33:53 PM , Rating: 3
I honestly think your an Idiot.


RE: bright colors? really?
By troysavary on 10/21/2013 2:15:52 PM , Rating: 2
Does the fact that Windows Phone is growing marketshare while iOS is shrinking bother you THAT much?


RE: bright colors? really?
By Argon18 on 10/21/13, Rating: -1
RE: bright colors? really?
By themaster08 on 10/21/2013 5:18:50 PM , Rating: 4
quote:
Both crappy products for confused fanboys.

quote:
Seeing Linux destroy the crap products from MS and Apple brings me great joy as a matter of fact
Pot, meet kettle.


RE: bright colors? really?
By Belegost on 10/21/2013 3:46:14 PM , Rating: 3
I know, colors are scary, they chip away at your manliness. They might even give rise to emotions...

For the rest of us who are emotionally secure enough to admit it - colors are fun. I'm 33, dad with 2 kids, my phone is cyan, and I have received a lot of compliments on it.

Cool tags that help me find my keys from my phone (or find my phone from my keys) - sounds good to me if the price is reasonable. The fact that I can get them in colors is a bonus (and black is probably available)


"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone














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