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Print 20 comment(s) - last by Azethoth.. on Oct 22 at 11:09 PM

Nokia continues to show off unique ways to differentiate its smartphones

From colorful body designs to an industry-leading camera, Nokia Oyj.'s (HEX:NOK1V) device division -- now officially a subsidiary of Microsoft Corp. (MSFT) -- has seemed a step ahead of the competition in terms of device differentiation.

The latest leaked images of the upcoming Lumia 1520 "phablet" (phone-cum-tablet) show that trend continuing.  The 6-inch smartphone isn't exactly a revolution form-factor-wise, and its hardware...
  • quad-core Qualcomm Inc. (QCOM) Snapdragon 800 SoC
  • on-die LTE (via Snapdragon chip)
  • 2GB of RAM
  • 32GB of storage
  • 20-megapixel rear-facing camera
  • 6-inch 1080p (1920x1080 pixel) display
...is strong, but by no means exclusive.


However, Nokia has a rather unique accessory for the device, shown in the latest pics dubbed "Treasure Tag".  You can attach this accessory to your keychain and other precious items you tend to lose, and then locate them using an NFC (near-field communications) enabled app on your Lumia.


In addition to the Lumia 1520 and its Treasure Tag, the latest leak -- courtesy of EV Leaks -- shows a picture of a small, colorful iPod Nano-like MP3 player dubbed the "Nokia Guru".  Both devices are expected to be unveiled at a Nokia-Microsoft press event in Abu Dhubai on Tuesday.

In related news, Nokia reportedly sold 8 million Lumia Windows Phone devices in Q3 2013, according to a report in The Wall Street Journal.  Nokia-Microsoft are gunning for Apple, Inc.'s (AAPL) number two spot.  While they have a long way to go before they pass the popular iPhone, they already have achieved that goal in a handful of countries, such as India, and has achieved double-digit market share in some European nations.

Sales of 8 million in Q3 would be modest growth from the 7.4 million Lumias Nokia moved in Q2 2013.

Sources: EVLeaks on Twitter, WSJ



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Range?
By nafhan on 10/21/2013 1:10:10 PM , Rating: 2
What's the range on this? I looked into getting some NFC stickers for my keys. I ended up deciding that if I'm within 10cm of my keys (typical NFC range), I've already found them. So, I didn't look into it further.

Maybe the fob is a battery boosted non-passive NFC chip or something, that'd be interesting...




RE: Range?
By nafhan on 10/21/2013 1:14:01 PM , Rating: 3
...and "let me Google that for you". :/

It looks like they actually work via Bluetooth and maybe use NFC for pairing or something. You definitely aren't doing any locating via NFC like this article indicates. The below article has better info and links to the FCC filing:
http://www.wpcentral.com/nokia-s-treasure-tag-acce...


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