HTC Loses Another Key Executive
October 18, 2013 3:00 PM
comment(s) - last by
Losing money and staff at a rapid rate there's no easy answer for HTC
HTC Corp.'s (
) bid to stay relevant in the smartphone industry took another hit this week when Lorain Wong -- a top executive -- announced she was leaving her post as HTC's global public relations vice president
after only four months
Back in July she had take the reins from Jason Gordon who left the firm. She seemed a promising fit having enjoyed successful campaigns at many mobile firms, including her most recent stint at submarine cable provider Asia Global Crossing, where as VP of marketing she orchestrated a successful rebranding campaign as AGC became "Pacnet".
Word of the VP's resignation came this week
. It ascribed "personal reasons" as the cause of the resignation, although it’s
hard to believe that HTC's recent loss
-- the first in company history -- had nothing to do with it.
Former HTC Global PR VP, Lorain Wong
Ms. Wong has agreed to stay on 3 to 4 months as a consultant, so clearly the decision to leave was hers, and not something her employer wanted.
For HTC -- company who admitted that much of its struggles have been due to poor communication and marketing -- this is terrible news. But ultimately given HTC's market direction, it's become all too predictable that
top talent will leave it
. HTC has
cut back on executive pay
, and five other major executives had let it in 2012 and 2013, in addition ot VP Wong.
At the same time HTC has
scaled back its research and development spending
, leading many of its engineers to be laid off or face pay cuts. As a result companies like China and South Korea's Samsung Electronics Comp., Ltd. (
) have been
feasting on this wealth of abandoned talent
This article is over a month old, voting and posting comments is disabled
RE: The media's new punching bag?
10/19/2013 9:06:29 AM
lol yeah. Some public relations person leaves and it's a "huge blow"??
ANYONE can do her job!! 9/10'th of it is just being a hot Asian milf with a nice smile.
RE: The media's new punching bag?
10/22/2013 2:30:34 AM
Way to show your ignorance of women, ignorance of Taiwanese business culture, and ignorance of business in general.
Her job at HTC pays well. If it's that easy why don't you offer to replace her? Or are you afraid you will succeed too much and show everybody up?
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