BMW May Boost Production of i3 EV Based on Early Demand
October 15, 2013 10:16 AM
comment(s) - last by
BMW is experiencing strong early demand for the i3 EV
Back in July BMW officially announced the starting price for the
all-electric i3 EV at $41,350
. BMW CFO Fredrick Eichner has now announced that customers have reserved over 8,000 of the little electric vehicles ahead of the official launch in Europe next month.
Eichner said, "If demand holds, which is what it’s looking like, we will soon have to invest more."
BMW has plans to sell 10,000 i3 units next year and previously announced that it would adjust build capacity according to market demand. High initial demand for the i3 is good news for the electric vehicle market overall since demand for electric vehicles continues to be very low compared to traditional and hybrid vehicles.
The BMW i3 will sell for €34,950 in Germany with the cars rolling into dealerships on November 16. BMW plans to launch in the U.S., China, and Japan in the first half of 2014.
Eichner added, "Demand in China and North America continues to be strong. It makes sense for us to think about expanding production capacity in North America."
One of the biggest reasons that many consumers continue to avoid electric vehicles is range anxiety. Owners of electric vehicles fear not having a car to go on longer distance trips. BMW is getting around that concern by offering a
$3,950 gasoline engine/generator option
that recharges the onboard battery pack.
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RE: Wrong, the Volt is not a serial hybrid
10/16/2013 11:31:59 AM
Statement from BMW themselves: "The range extender is not intended for daily use. It's for situations when the driver needs to extend the range of the vehicle to reach the next charging station. Therefore, the i3 probably won't be the choice for customers with a need for an extended range."
Basically as some sites point out the gas engine is like an emergency reserve can of gas in the i3 so you hopefully don't get stranded somewhere. It isn't meant to do 1000 mile cross-country trips. Even BMW says that's not what it should be used for. Only the Volt can accomplish this in a reasonable way. Besides, the fact the i3 has a 2.3 gallon gas tank should be a hint that it's not meant to be normally used!
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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