Print 33 comment(s) - last by tng.. on Oct 22 at 12:32 PM

BMW is experiencing strong early demand for the i3 EV

Back in July BMW officially announced the starting price for the all-electric i3 EV at $41,350. BMW CFO Fredrick Eichner has now announced that customers have reserved over 8,000 of the little electric vehicles ahead of the official launch in Europe next month.

Eichner said, "If demand holds, which is what it’s looking like, we will soon have to invest more."

BMW has plans to sell 10,000 i3 units next year and previously announced that it would adjust build capacity according to market demand. High initial demand for the i3 is good news for the electric vehicle market overall since demand for electric vehicles continues to be very low compared to traditional and hybrid vehicles.

The BMW i3 will sell for €34,950 in Germany with the cars rolling into dealerships on November 16. BMW plans to launch in the U.S., China, and Japan in the first half of 2014.
Eichner added, "Demand in China and North America continues to be strong. It makes sense for us to think about expanding production capacity in North America."

One of the biggest reasons that many consumers continue to avoid electric vehicles is range anxiety. Owners of electric vehicles fear not having a car to go on longer distance trips. BMW is getting around that concern by offering a $3,950 gasoline engine/generator option that recharges the onboard battery pack.

Source: Detroit News

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180km is not enough
By tayb on 10/15/2013 5:29:00 PM , Rating: 2
180km is still not enough for serious adoption. 600km drops all my range concerns and gives this car mass market appeal. At 180km I would need to have a second car for longer trips.

RE: 180km is not enough
By tng on 10/15/2013 5:41:45 PM , Rating: 2
At 180km I would need to have a second car for longer trips.
With that range, I would need a second car to get to work!

Like you, still waiting for the 300 mile range that is <$40K.

RE: 180km is not enough
By flyingpants1 on 10/15/2013 7:39:01 PM , Rating: 2
Like you, still waiting for the 300 mile range that is <$40K.

That is called the Chevrolet Volt, it can do 380 miles. It's actually pretty good. For most people commutes are <40 miles, and most of their driving (11,000+ miles per year) would be be electric only. Some Chevrolet Volt drivers burn only about 1 tank of gasoline per year.

RE: 180km is not enough
By tng on 10/22/2013 12:32:07 PM , Rating: 2
That is called the Chevrolet Volt, it can do 380 miles.
OK... Still waiting for something that can do 300 miles, <$40K and not made by GM.

RE: 180km is not enough
By Mint on 10/15/2013 10:22:13 PM , Rating: 2
You don't need a second car with the i3. You only need the $4k range extender option.

It has an annoyingly small 2.5 gallon gas tank, but it'll take you 150km between refueling trips.

RE: 180km is not enough
By foxalopex on 10/16/2013 11:41:18 AM , Rating: 2
It'd be nice if folks did a little research before commenting. BMW has stated at the i3's release that the gas engine is suppose to be only used in emergencies. It is like your reserve gas can. It is NOT meant for daily use. The small gas tank should give you a hint. It's basically an EV car with an emergency gas engine. The Volt on the other hand is built to run on gas on the highway. It's actually a tiny bit faster at accelerating with the engine on.

RE: 180km is not enough
By Reclaimer77 on 10/16/2013 1:14:59 PM , Rating: 2
Am I the only one that thinks it's crazy a car can be viewed as "efficient" when it's lugging around an entire propulsion system that the manufacturer claims you should, for all intents and purposes, hardly ever use? It's not like they are throwing that ICE in for free, you're paying for it.

Something is just so fundamentally off with that approach. Which is why hybrids and other plug-ins are viewed as stopgap technologies.

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