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BMW is experiencing strong early demand for the i3 EV

Back in July BMW officially announced the starting price for the all-electric i3 EV at $41,350. BMW CFO Fredrick Eichner has now announced that customers have reserved over 8,000 of the little electric vehicles ahead of the official launch in Europe next month.

Eichner said, "If demand holds, which is what it’s looking like, we will soon have to invest more."

BMW has plans to sell 10,000 i3 units next year and previously announced that it would adjust build capacity according to market demand. High initial demand for the i3 is good news for the electric vehicle market overall since demand for electric vehicles continues to be very low compared to traditional and hybrid vehicles.

The BMW i3 will sell for €34,950 in Germany with the cars rolling into dealerships on November 16. BMW plans to launch in the U.S., China, and Japan in the first half of 2014.
Eichner added, "Demand in China and North America continues to be strong. It makes sense for us to think about expanding production capacity in North America."

One of the biggest reasons that many consumers continue to avoid electric vehicles is range anxiety. Owners of electric vehicles fear not having a car to go on longer distance trips. BMW is getting around that concern by offering a $3,950 gasoline engine/generator option that recharges the onboard battery pack.

Source: Detroit News

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Dont think so stupidly BMW
By Dr of crap on 10/15/2013 11:38:11 AM , Rating: 2
Yea at first it will sell big, until the ones that want such a thing is depleted. AND that is in Europe, not the US. I can't speak for other countries, but the US buying public has a VERY SMALL section that will go for this kind of thing, very small. And since you are late to the party, you wont have that big a piece of the pie!

This is just a PR move to get people to "jump on the band wagon"!

RE: Dont think so stupidly BMW
By Flunk on 10/15/2013 1:03:48 PM , Rating: 2
They could sell thousands in Europe, the difference in the price of gas over there makes this a much more attractive option. You could save a lot by buying one of these.

RE: Dont think so stupidly BMW
By foxalopex on 10/15/2013 2:15:17 PM , Rating: 2
Cars at times are like clothes. Sometimes it's just the label that makes it expensive. And surprisingly they still sell. I suspect the anandtech crowd is more bang for the buck kinda folks mostly so completely different way of thinking.

RE: Dont think so stupidly BMW
By Reclaimer77 on 10/16/2013 1:06:35 AM , Rating: 2
I suspect the anandtech crowd is more bang for the buck kinda folks mostly so completely different way of thinking.

Hell yes! That's why we drive Subaru - The official vehicle of Daily Tech.

(because Reclaimer said so)

RE: Dont think so stupidly BMW
By Mint on 10/15/2013 4:11:03 PM , Rating: 3
They targeted 10,000 cars per year worldwide. You could triple that and it's still a "VERY SMALL section".

It's a BMW and has a range extender, taking away all the negatives of an EV. The i3 will do just fine. I wish the front end looks weren't so goofy, but if the Prius can sell 200k/yr, then that shouldn't be a limiting factor.

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