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BMW is experiencing strong early demand for the i3 EV

Back in July BMW officially announced the starting price for the all-electric i3 EV at $41,350. BMW CFO Fredrick Eichner has now announced that customers have reserved over 8,000 of the little electric vehicles ahead of the official launch in Europe next month.

Eichner said, "If demand holds, which is what it’s looking like, we will soon have to invest more."

BMW has plans to sell 10,000 i3 units next year and previously announced that it would adjust build capacity according to market demand. High initial demand for the i3 is good news for the electric vehicle market overall since demand for electric vehicles continues to be very low compared to traditional and hybrid vehicles.

The BMW i3 will sell for €34,950 in Germany with the cars rolling into dealerships on November 16. BMW plans to launch in the U.S., China, and Japan in the first half of 2014.
Eichner added, "Demand in China and North America continues to be strong. It makes sense for us to think about expanding production capacity in North America."

One of the biggest reasons that many consumers continue to avoid electric vehicles is range anxiety. Owners of electric vehicles fear not having a car to go on longer distance trips. BMW is getting around that concern by offering a $3,950 gasoline engine/generator option that recharges the onboard battery pack.

Source: Detroit News

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RE: Wrong, the Volt is not a serial hybrid
By Brandon Hill on 10/15/2013 10:50:58 AM , Rating: 2
Thanks, the article has been updated.

RE: Wrong, the Volt is not a serial hybrid
By Monkey's Uncle on 10/15/2013 12:03:21 PM , Rating: 5
The thing is still the butt-fugliest Beemer I've ever seen in my life.

RE: Wrong, the Volt is not a serial hybrid
By superstition on 10/15/2013 12:51:37 PM , Rating: 2
I was just going to post the same thing.

This has to be one of the ugliest vehicles ever. The evil groundhog with big wheels look that's so in today makes me lol.

By Souka on 10/15/2013 3:26:37 PM , Rating: 2
same was said about the Prius

Well, many still do... but they're selling.

By Manch on 10/15/2013 4:57:13 PM , Rating: 2
Maybe it will look better in Sonic blue?

RE: Wrong, the Volt is not a serial hybrid
By Manch on 10/15/2013 5:01:02 PM , Rating: 2
Is BMW recycling Dodge calibers for this? That's what it reminds me of.

By inperfectdarkness on 10/16/2013 2:53:05 AM , Rating: 2
nitros...but yes, that's what I thought too.

By troysavary on 10/15/2013 1:43:49 PM , Rating: 2
It looks like the offspring of the unholy union between an Aztek and a Prius.

By eldakka on 10/15/2013 11:55:25 PM , Rating: 2
Actually I quite like it.

Maybe I'm just sick and twisted?

Nah, remove the 'maybe'.

"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
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