Netflix Wants Cable Companies to Put its App on Set-Top Boxes
October 14, 2013 5:53 PM
comment(s) - last by
Cable companies aren't so sure they trust Netflix
is currently talking to cable companies in hopes of putting its app on their set-top boxes, but some are still
concerned about forming bonds
with the Internet video subscription giant.
The Wall Street Journal
, Netflix is currently in talks with cable TV providers like Comcast Corp., Suddenlink Communications,
Verizon Communications Inc.
, Time Warner Cable Inc. and AT&T Inc. in an effort to get its app on their set-top boxes, but no deals have been made yet.
If Netflix were to strike such a deal, it would be a first for the company in the U.S. Netflix has already made an agreement with Virgin Media Inc. in the U.K.
Right now, customers who want to watch Netflix titles on their TVs need Internet-connected televisions or must switch to a different TV-input to get a Netflix signal from web-connected devices. A web app would allow customers easier access to Netflix's movie and TV show library, and will likely increase Netflix's subscriber pool.
Cable companies could also potentially benefit from a Netflix partnership because they believe Netflix users are more likely to buy faster and more expensive broadband packages. Also, there are other possibilities like having Netflix programming as a back-up during channel blackouts.
However, many cable providers are still wary about a partnership with Netflix. The two are considered rivals because Netflix disrupted the traditional way of consuming movie/TV entertainment. Traditionally, customers paid for expensive cable packages -- but when Netflix came along with its cheap monthly subscriptions and a vast library, cable companies have been keeping Netflix at arm's length to protect their business model.
Some providers worry that Netflix will use the app to eventually offer pay-per-view movies or other services that could compete with the cable company's offerings.
Another issue is that Netflix wants cable providers to accept its technology for enhancing the delivery of its streaming video -- and because this technology consists of special Netflix servers that connect directly into broadband providers' networks, not many are onboard.
But Netflix will continue on in hopes of bringing new customers to its service, as tackling cable companies has been a longtime battle for the Internet video company.
The Wall Street Journal
This article is over a month old, voting and posting comments is disabled
10/15/2013 12:09:36 PM
Most people I know watch Netflix on their TV via a Wii. The geekier folks use an HTPC or maybe something like a Roku. Not to mention pretty much every decent television made in the last three years or so has Netflix built in as well (although admittedly badly on most TVs).
"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay
Comcast Doesn't Want to Offer Netflix on Its Xfinity TV Service
March 9, 2012, 11:46 AM
Verizon to Challenge Netflix, Cable TV with Video Streaming Package
December 7, 2011, 10:36 AM
Apple Adds New Password Protection for Third Party iCloud Apps
September 17, 2014, 8:50 PM
Facebook Tests Moments App, Aims to Keep Your Private Memories Private
September 17, 2014, 5:46 PM
Russian Hackers Compile List of 10+ Million Stolen Gmail, Yandex, Mailru
September 11, 2014, 11:41 AM
House Minority Leader Pelosi Criticizes FCC's "Fast-Lane" Net Neutrality Plan
September 9, 2014, 4:15 PM
Smarter Than Siri? Cortana Adds Game NFL Game Winner Prediction
September 3, 2014, 4:12 PM
Apple Says Nude Celebrity Photo Dump Wasn’t Result of iCloud, Find My iPhone Breach
September 2, 2014, 3:26 PM
Most Popular Articles
HTC Preps Nexus 9 With Nvidia K1 64-Bit "Denver" SoC, Android L Onboard
September 10, 2014, 10:21 PM
Quick Note: Buy an Xbox One Sept 7-13, Get a Free Game
September 4, 2014, 10:42 AM
Apple Announces Its Smartwatch: The $349 Apple Watch
September 9, 2014, 2:09 PM
Dell Announces "World's Thinnest" Tablet: The Venue 8 7000 Series
September 11, 2014, 8:51 AM
T-Mobile Launches Un-carrier 7.0, Beefs Up Wi-Fi Calling
September 11, 2014, 2:56 PM
Latest Blog Posts
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information