Netflix Wants Cable Companies to Put its App on Set-Top Boxes
October 14, 2013 5:53 PM
comment(s) - last by
Cable companies aren't so sure they trust Netflix
is currently talking to cable companies in hopes of putting its app on their set-top boxes, but some are still
concerned about forming bonds
with the Internet video subscription giant.
The Wall Street Journal
, Netflix is currently in talks with cable TV providers like Comcast Corp., Suddenlink Communications,
Verizon Communications Inc.
, Time Warner Cable Inc. and AT&T Inc. in an effort to get its app on their set-top boxes, but no deals have been made yet.
If Netflix were to strike such a deal, it would be a first for the company in the U.S. Netflix has already made an agreement with Virgin Media Inc. in the U.K.
Right now, customers who want to watch Netflix titles on their TVs need Internet-connected televisions or must switch to a different TV-input to get a Netflix signal from web-connected devices. A web app would allow customers easier access to Netflix's movie and TV show library, and will likely increase Netflix's subscriber pool.
Cable companies could also potentially benefit from a Netflix partnership because they believe Netflix users are more likely to buy faster and more expensive broadband packages. Also, there are other possibilities like having Netflix programming as a back-up during channel blackouts.
However, many cable providers are still wary about a partnership with Netflix. The two are considered rivals because Netflix disrupted the traditional way of consuming movie/TV entertainment. Traditionally, customers paid for expensive cable packages -- but when Netflix came along with its cheap monthly subscriptions and a vast library, cable companies have been keeping Netflix at arm's length to protect their business model.
Some providers worry that Netflix will use the app to eventually offer pay-per-view movies or other services that could compete with the cable company's offerings.
Another issue is that Netflix wants cable providers to accept its technology for enhancing the delivery of its streaming video -- and because this technology consists of special Netflix servers that connect directly into broadband providers' networks, not many are onboard.
But Netflix will continue on in hopes of bringing new customers to its service, as tackling cable companies has been a longtime battle for the Internet video company.
The Wall Street Journal
This article is over a month old, voting and posting comments is disabled
10/15/2013 12:09:36 PM
Most people I know watch Netflix on their TV via a Wii. The geekier folks use an HTPC or maybe something like a Roku. Not to mention pretty much every decent television made in the last three years or so has Netflix built in as well (although admittedly badly on most TVs).
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
Comcast Doesn't Want to Offer Netflix on Its Xfinity TV Service
March 9, 2012, 11:46 AM
Verizon to Challenge Netflix, Cable TV with Video Streaming Package
December 7, 2011, 10:36 AM
Quick Note: Amazon UK Offers £10 Back on Any Order £50 or Over
August 3, 2015, 12:05 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Mozilla and Facebook to Adobe: It's Time to Kill Flash
July 20, 2015, 6:30 PM
Instagram Bans "Curvy" From Hashtag Searches, Provokes "Plus Sized" Outrage
July 16, 2015, 1:20 PM
Mozilla Promise Punctual Windows 10 Firefox Release, Teases at iOS Arrival
July 7, 2015, 3:08 PM
Netflix Announces 7-to-1 Stock Split, Eyes Explosive Overseas Growth
June 23, 2015, 8:18 PM
Most Popular Articles
Windows 10 Hits 75 Million Users; Grows Nearly 4x as Fast as Windows 7
August 28, 2015, 10:22 PM
Kentucky Man Faces up to 10 Years in Prison for Shooting Drone Trespasser
August 13, 2015, 2:58 PM
Microsoft's Flagship Windows10 Lumias Rumored to Pack 25 Minute Charge Times
August 31, 2015, 8:13 PM
"KeyRaider" Hits 225,000+ iPhones, Mobile Malware no Longer Just a Droid Thing
September 1, 2015, 11:50 PM
Microsoft Announces $499 Xbox One "ELITE", w/ High-End Controller, Hybrid HDD
August 31, 2015, 3:29 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information