backtop


Print 56 comment(s) - last by Keeir.. on Oct 17 at 11:39 AM

Cadillac's plug-in EV comes with a hefty price tag

In recent months, General Motors has made it known that it has Tesla Motors in its sights and plans to take on the EV manufacturers with fresh electric vehicles from Cadillac. “If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac,” said GM CEO Dan Akerson last month in Washington, D.C. 
 
“But I do think when the (Cadillac) ELR comes out late this year, early next — it’s certainly in the same postal code as Tesla, but now we’re going to move up. It’s not going to be a mass-produced car.”
 
When it comes being "in the same postal code", Akerson definitely wasn’t joking — at least when it comes to pricing for the Cadillac ELR. The base Model S with a 60 kWh battery (230-mile range) stats at $69,900 before a $7,500 federal tax credit is applied. GM just revealed today via Cadillac’s website that the ELR plug-in luxury coupe will start at a lofty $75,000 before the tax credit is applied.

 
GM is currently accepting reservations for the vehicle and it will officially launch early next year.
 
Official specs for the vehicle are hard to come by, but GM’s preliminary figures suggest that the vehicle will travel 35 miles on battery power alone and will have an overall driving range of 300+ miles. When it’s all-electric range is exhausted and the 1.4L gasoline engine/generator is operational, GM says that the vehicle will return the equivalent of 30 to 35 mpg (premium unleaded gasoline is required).

 
 
In addition, the ELR will have a top speed of 100 mph and the 16.5 kWh lithium-ion battery pack can be recharged in 5 hours with a 240V connection.

Sources: Cadillac, GM



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: ouch
By Shig on 10/11/2013 2:39:22 PM , Rating: 2
I'm saying it IS without precedent. The negative PR they're going to get is going to make it not even worth having released. The fact that it costs double what the Volt does doesn't even make sense. I could understand 60k, but 75k is ridiculous.


RE: ouch
By Keeir on 10/11/2013 3:22:29 PM , Rating: 2
I concur. It makes the price of the Volt look more reasonable... but only in comparison to this epic failure. The only way this could make sense at all is if they drop in a much much more powerful electric motor capable of sub 6 or sub 5 0-60 times.... but I haven't heard anything like that


RE: ouch
By Alexvrb on 10/13/2013 9:56:36 PM , Rating: 2
It "only" shaves about a second off the Volt's 0-60, but that's with additional weight due to the other major improvements. I'm not going to get into the high end luxury interior and various other luxury improvements. But in terms of performance? It makes HUGE gains in steering, handling, ride, braking, etc.

HiPer struts (with continuous damping control), cross-car brace for the front arms, addition of a Watts link for the rear, upgraded rotors all around, enhanced regen braking to supplement the (upgraded) conventional friction (for example when braking for a nasty turn), fatter tires, and slightly more power.

It's too expensive, but true luxury cars always have high margins, and they spend money on stuff I wouldn't pay for - like super-fancy 300-way magic seats, high-end materials like real piano-black laquered wood (and various other wood/carbon fiber options), fancy interior lighting, etc etc. Anyway it's a good first version, if too expensive. A second gen Voltec platform will likely seek to differentiate more, and give the Caddy variant a bigger boost in power and possibly a bigger battery. The upgrades they made to the chassis could handle a lot more in the future.


RE: ouch
By Mint on 10/11/2013 4:01:33 PM , Rating: 2
Yeah, GM is playing a dangerous game here.

It'll have it's niche: people who want a luxury coupe, EV ride (torque, silence), zero range issues, and technological wow factors.

But pricing it this high could be really bad for its image. I think this car must have a 40-50% gross margin.


"Folks that want porn can buy an Android phone." -- Steve Jobs














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki