Print 56 comment(s) - last by Keeir.. on Oct 17 at 11:39 AM

Cadillac's plug-in EV comes with a hefty price tag

In recent months, General Motors has made it known that it has Tesla Motors in its sights and plans to take on the EV manufacturers with fresh electric vehicles from Cadillac. “If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac,” said GM CEO Dan Akerson last month in Washington, D.C. 
“But I do think when the (Cadillac) ELR comes out late this year, early next — it’s certainly in the same postal code as Tesla, but now we’re going to move up. It’s not going to be a mass-produced car.”
When it comes being "in the same postal code", Akerson definitely wasn’t joking — at least when it comes to pricing for the Cadillac ELR. The base Model S with a 60 kWh battery (230-mile range) stats at $69,900 before a $7,500 federal tax credit is applied. GM just revealed today via Cadillac’s website that the ELR plug-in luxury coupe will start at a lofty $75,000 before the tax credit is applied.

GM is currently accepting reservations for the vehicle and it will officially launch early next year.
Official specs for the vehicle are hard to come by, but GM’s preliminary figures suggest that the vehicle will travel 35 miles on battery power alone and will have an overall driving range of 300+ miles. When it’s all-electric range is exhausted and the 1.4L gasoline engine/generator is operational, GM says that the vehicle will return the equivalent of 30 to 35 mpg (premium unleaded gasoline is required).

In addition, the ELR will have a top speed of 100 mph and the 16.5 kWh lithium-ion battery pack can be recharged in 5 hours with a 240V connection.

Sources: Cadillac, GM

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RE: ouch
By Flunk on 10/11/2013 1:44:56 PM , Rating: 3
This vehicle isn't really comparable. It has a lower top speed than a Honda Civic (130mph). The CTS-V has a top speed of 198mph.

Not to say that it's a not a reasonable price, compared to the Volt it's a significantly more premium vehicle. I personally think it looks great and the promised performance/fuel economy tradeoff is reasonable. But I think what we're really looking at here is a halo product that will sell very few units.

RE: ouch
By Shig on 10/11/2013 1:50:08 PM , Rating: 2
I can't even defend this one, this is a joke.

The key metrics this car is hitting are woefully inadequate.

RE: ouch
By Brandon Hill on 10/11/2013 1:56:18 PM , Rating: 3
The OP was saying that $75k for a Cadillac seemed outrageous. I was simply showing that it's not without precedent.

I'm not defending the ELR's price

RE: ouch
By kwrzesien on 10/11/2013 2:25:47 PM , Rating: 2
Yes, it's a $75k Volt. It certainly looks better...

RE: ouch
By Shig on 10/11/2013 2:39:22 PM , Rating: 2
I'm saying it IS without precedent. The negative PR they're going to get is going to make it not even worth having released. The fact that it costs double what the Volt does doesn't even make sense. I could understand 60k, but 75k is ridiculous.

RE: ouch
By Keeir on 10/11/2013 3:22:29 PM , Rating: 2
I concur. It makes the price of the Volt look more reasonable... but only in comparison to this epic failure. The only way this could make sense at all is if they drop in a much much more powerful electric motor capable of sub 6 or sub 5 0-60 times.... but I haven't heard anything like that

RE: ouch
By Alexvrb on 10/13/2013 9:56:36 PM , Rating: 2
It "only" shaves about a second off the Volt's 0-60, but that's with additional weight due to the other major improvements. I'm not going to get into the high end luxury interior and various other luxury improvements. But in terms of performance? It makes HUGE gains in steering, handling, ride, braking, etc.

HiPer struts (with continuous damping control), cross-car brace for the front arms, addition of a Watts link for the rear, upgraded rotors all around, enhanced regen braking to supplement the (upgraded) conventional friction (for example when braking for a nasty turn), fatter tires, and slightly more power.

It's too expensive, but true luxury cars always have high margins, and they spend money on stuff I wouldn't pay for - like super-fancy 300-way magic seats, high-end materials like real piano-black laquered wood (and various other wood/carbon fiber options), fancy interior lighting, etc etc. Anyway it's a good first version, if too expensive. A second gen Voltec platform will likely seek to differentiate more, and give the Caddy variant a bigger boost in power and possibly a bigger battery. The upgrades they made to the chassis could handle a lot more in the future.

RE: ouch
By Mint on 10/11/2013 4:01:33 PM , Rating: 2
Yeah, GM is playing a dangerous game here.

It'll have it's niche: people who want a luxury coupe, EV ride (torque, silence), zero range issues, and technological wow factors.

But pricing it this high could be really bad for its image. I think this car must have a 40-50% gross margin.

RE: ouch
By GulWestfale on 10/11/2013 3:28:08 PM , Rating: 2
of course it is not without precedent, but if cadillac thinks it will move a lot of units with a 75k volt-clone, then i want some of what they're smoking.

as for the cts-v, i have heard that it is a very fine car, but if you had 75 grand to spend on a car, would you really get the cts-v? i know i wouldn't. slightly used RS6/M5/E63 maybe, but cts? nope.

RE: ouch
By Brandon Hill on 10/11/2013 3:41:33 PM , Rating: 3
I'd take a CTS-V wagon over any of the Germans. And unlike the Audi and Merc, you can get the CTS-V with a 6-speed manual -- even in the wagon.

RE: ouch
By Spuke on 10/12/2013 7:01:06 PM , Rating: 2
I'd take a CTS-V over ANY of those listed. Although it looks awesome in wagon form but wouldn't be my first choice (the coupe would be).

RE: ouch
By Brandon Hill on 10/14/2013 10:02:02 AM , Rating: 2
What do you think about the all-new CTS? Especially the V-Sport :)

RE: ouch
By Alexvrb on 10/13/2013 9:12:51 PM , Rating: 2
Actually Brandon needs to watch his sources (or just read more carefully). The ELR is listed as having a top all-electric speed of "100+". Doesn't say what the final top speed is with the gas engine kicking in. If you know how the transmission in the Volt works, that could very well change the entire situation.

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