Toyota Chopping Price of 2014 Prius Plug-in Hybrid by $2,000
October 10, 2013 1:42 PM
comment(s) - last by
It's also cutting the price of the the 2014 Prius Plug-in Advanced model by $4,620
is dropping the price of two of its Prius Plug-in models in an effort to keep up with the competition.
The Detroit News
, Toyota lowered the price of the 2014 Prius Plug-in hybrid by 6 percent ($2,010) to $29,990 and the 2014 Prius Plug-in Advanced model by 11 percent ($4,620) to $34,905.
“It’s dictated by market conditions," said Moe Durand, a Toyota spokesman. "When somebody starts that trend of allowing a little softer prices,
can determine price."
The latest cuts are likely an effort to reach annual sales goals, which is 12,000 Prius' sold for 2013. For the first nine months, Toyota has only sold 8,000.
Many other automakers have been lowering prices this year, such as General Motors, which cut the Volt's price by $5,000 to $34,995; Ford, which cut the price of the Focus EV by $4,000 to $35,200, and Nissan, which slashed the Leaf's price by 18 percent earlier this year to $28,800 (and has seen a significant sales increase since).
Earlier this month, Toyota said it would pass on electric vehicles to focus more heavily on hydrogen fuel cell technology and continue releasing hybrid vehicles. For instance, the automaker said it would release
15 new hybrids
and unveil its first hydrogen fuel cell vehicle by 2015.
Toyota is focused on its next-generation Prius as well, which is expected to have better batteries with higher energy density. The company said it's using nickel-metal hydride and lithium-ion where necessary and even upped its research on new battery technologies like solid state and lithium air as well as magnesium. The Prius will also feature smaller electric motors; thermal efficiency of the gasoline engine will be boosted from 38.5 percent in current models to 40 percent in the next-generation; the use of Toyota New Global Architecture (TNGA) will allow for a lower center of gravity and increased structural rigidity, and better aerodynamics will offer an all-new exterior design.
The Detroit News
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RE: About time
10/11/2013 11:11:25 AM
I agree, at this price the Volt is a lot better. It has ~10 KWH battery and has an electrical system powerful enough that it can stay on battery even at freeway speeds or flooring it. The Prius cannot.
I remember seeing this plugin come out and thinking, wow did Toyota just take their regular Prius and slap a slightly larger battery in it plus a plug? Kinda of a scam for the amount they want for it.
You're better off with a regular Prius if you typically drive very long distances everyday. A Volt is also a good choice unless you really need a lot of space.
RE: About time
Dr of crap
Dr of crap
10/11/2013 12:42:15 PM
You MUST be a Volt owner?
AND you'd better check you stats. I believe the engine helps the car get up to freeway speeds, AND how far are you driving with just battery power at 60 mph???
You can't go far.
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
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