Print 42 comment(s) - last by CharonPDX.. on Oct 14 at 1:12 PM

It's also cutting the price of the the 2014 Prius Plug-in Advanced model by $4,620

Toyota is dropping the price of two of its Prius Plug-in models in an effort to keep up with the competition.

According to The Detroit News, Toyota lowered the price of the 2014 Prius Plug-in hybrid by 6 percent ($2,010) to $29,990 and the 2014 Prius Plug-in Advanced model by 11 percent ($4,620) to $34,905. 

“It’s dictated by market conditions," said Moe Durand, a Toyota spokesman. "When somebody starts that trend of allowing a little softer prices, market demand can determine price."

The latest cuts are likely an effort to reach annual sales goals, which is 12,000 Prius' sold for 2013. For the first nine months, Toyota has only sold 8,000. 

Many other automakers have been lowering prices this year, such as General Motors, which cut the Volt's price by $5,000 to $34,995; Ford, which cut the price of the Focus EV by $4,000 to $35,200, and Nissan, which slashed the Leaf's price by 18 percent earlier this year to $28,800 (and has seen a significant sales increase since).

Earlier this month, Toyota said it would pass on electric vehicles to focus more heavily on hydrogen fuel cell technology and continue releasing hybrid vehicles. For instance, the automaker said it would release 15 new hybrids and unveil its first hydrogen fuel cell vehicle by 2015. 

Toyota is focused on its next-generation Prius as well, which is expected to have better batteries with higher energy density. The company said it's using nickel-metal hydride and lithium-ion where necessary and even upped its research on new battery technologies like solid state and lithium air as well as magnesium. The Prius will also feature smaller electric motors; thermal efficiency of the gasoline engine will be boosted from 38.5 percent in current models to 40 percent in the next-generation; the use of Toyota New Global Architecture (TNGA) will allow for a lower center of gravity and increased structural rigidity, and better aerodynamics will offer an all-new exterior design.

Source: The Detroit News

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Hydrogen is the wrong path
By jimbojimbo on 10/10/2013 5:44:26 PM , Rating: 2
You answered your own question. There's a huge infrastructure for gasoline and diesel owned and ran by the oil tycoons. They know oil will run out so why not invest in a new infrastructure that people could become dependent on? Hydrogen. They don't want electric cars since people at home can generate electricity now. However, people can generate hydrogen but not yet compress it into cells and safely at that so they'd be happy to sell it to you once they bribe Washington into making us buy hydrogen fuel cell cars.

RE: Hydrogen is the wrong path
By Shig on 10/10/2013 10:27:58 PM , Rating: 2
Why does everyone think the electric grid will instantly fail if battery electric vehicles become mainstream? It will be a slow transition that the utilities will be able to manage.

I don't hate hydrogen fuel, it just isn't feasible for the regular car markets. It has potential in aviation and military applications though. Hydrogen fuel powered military vehicles would be great since we could control the fuel source domestically, making it from sunlight like you said. Aren't like 90% of the deaths in the military from just securing fuel lines?

RE: Hydrogen is the wrong path
By ssj3gohan on 10/11/2013 5:53:52 AM , Rating: 2
It's a common fallacy that you can 'easily' make hydrogen from water. Yes you can, in very small quantities at a very high cost (it's a relatively inefficient process). The only way to make enough hydrogen with current technology for something like a military (or civil) fleet of machines, is to use fossil fuels, e.g. extracting hydrogen gas with a chemical process from coal and natural gas.

So hydrogen power is not something that will free us from fossil fuels *at all*, certainly not in the coming few decades.

RE: Hydrogen is the wrong path
By tayb on 10/11/2013 9:24:48 AM , Rating: 2
Photobiological water splitting is far more promising than electrolysis ever pretended to be. Electrolysis is nothing more than a demonstration of "Hey, we can split hydrogen from water using electricity. Isn't this cool?" Algae can simply be modified to produce pure hydrogen instead of pure oxygen. No electricity and no fossil fuels.

With current biohydrogen reactor technology it would only take 25,000 square kilometers of space to completely displace gasoline use in the US. That is without process improvements. The barrier right now is simply efficiency but there have been rapid improvements in the past 10 years. In 2004 the light to hydrogen conversion was only 1%. In 2011 there was a breakthrough that increased the efficiency to 5%.

1 kg of hydrogen has the energy equivalency of 1 gallon of gasoline. At 10% efficiency a kg of hydrogen would cost $2.60. The current 5% equates to a gasoline equivalent cost of $5.20.

Hydrogen could potentially be as cost effective in 2020 as gasoline was in 2004. And it would be completely free of fossil fuels. So your last statement is patently false.

"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki