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It's also cutting the price of the the 2014 Prius Plug-in Advanced model by $4,620

Toyota is dropping the price of two of its Prius Plug-in models in an effort to keep up with the competition.

According to The Detroit News, Toyota lowered the price of the 2014 Prius Plug-in hybrid by 6 percent ($2,010) to $29,990 and the 2014 Prius Plug-in Advanced model by 11 percent ($4,620) to $34,905. 

“It’s dictated by market conditions," said Moe Durand, a Toyota spokesman. "When somebody starts that trend of allowing a little softer prices, market demand can determine price."

The latest cuts are likely an effort to reach annual sales goals, which is 12,000 Prius' sold for 2013. For the first nine months, Toyota has only sold 8,000. 

Many other automakers have been lowering prices this year, such as General Motors, which cut the Volt's price by $5,000 to $34,995; Ford, which cut the price of the Focus EV by $4,000 to $35,200, and Nissan, which slashed the Leaf's price by 18 percent earlier this year to $28,800 (and has seen a significant sales increase since).

Earlier this month, Toyota said it would pass on electric vehicles to focus more heavily on hydrogen fuel cell technology and continue releasing hybrid vehicles. For instance, the automaker said it would release 15 new hybrids and unveil its first hydrogen fuel cell vehicle by 2015. 

Toyota is focused on its next-generation Prius as well, which is expected to have better batteries with higher energy density. The company said it's using nickel-metal hydride and lithium-ion where necessary and even upped its research on new battery technologies like solid state and lithium air as well as magnesium. The Prius will also feature smaller electric motors; thermal efficiency of the gasoline engine will be boosted from 38.5 percent in current models to 40 percent in the next-generation; the use of Toyota New Global Architecture (TNGA) will allow for a lower center of gravity and increased structural rigidity, and better aerodynamics will offer an all-new exterior design.

Source: The Detroit News

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RE: Hydrogen is the wrong path
By superflex on 10/10/2013 3:43:00 PM , Rating: -1
Tell that to the owner of the Tesla who car burnt to the ground when the batteries caught fire.
Honda make a fuel cell car as well. Sure, cite the most expensive model out there to support your idiotic point.
EV's are safe and petroleum/hydrogen is 'splodey.

RE: Hydrogen is the wrong path
By Shig on 10/10/2013 3:49:46 PM , Rating: 2
Any high density energy source can be dangerous, stop trolling.

You make it sound like a car never caught on fire before the Model S, no one was even moderately hurt either.

RE: Hydrogen is the wrong path
By Shig on 10/10/2013 3:51:02 PM , Rating: 2
@Honda FCX Clarity fuel cell vehicle, you CANNOT even buy this car, you can only lease it. The lease STARTS at 600$ a month, yeahhhh, so affordable.

RE: Hydrogen is the wrong path
By Belegost on 10/10/2013 5:11:40 PM , Rating: 3
Little hyperbole with the whole "burnt to the ground" bit - quick look at the pictures show the front compartment is wasted, but the passenger compartment looks untouched.

And currently we have around 200,000 car fires a year, I'm not sure how one electric car fire makes electric cars less safe.

As for having high density H2 in the vehicle, yes that has a high risk factor, liquid fuels, or solid/liquid batteries at least tend to avoid flash explosions due to slow dissipation (gas fumes however are definitely risky) H2 naturally has an extremely high dissipation rate.

I personally am behind a long term hydrogen based energy system - but acting as though there are not serious hurdles to overcome regarding safe storage and transport would be stupid.

RE: Hydrogen is the wrong path
By jimbojimbo on 10/10/2013 5:46:25 PM , Rating: 2
It's the same argument as flying. Driving is FAR more dangerous but many people think they're more likely to die while flying. People aren't that smart.

RE: Hydrogen is the wrong path
By superstition on 10/10/2013 10:37:21 PM , Rating: 2
Living is even more dangerous.

Even if you choose not to do it, you're going to die.

RE: Hydrogen is the wrong path
By piroroadkill on 10/14/2013 9:32:24 AM , Rating: 2
I guess the problem is with flying, is that you aren't in control in any way, and you almost know with certainty when you are going to die as the plane plummets.

You can't veer off into a field to avoid a crash.

RE: Hydrogen is the wrong path
By Sivar on 10/11/2013 10:56:45 AM , Rating: 2
Tell that to the owner of the Tesla who car burnt to the ground when the batteries caught fire.

The nationwide driving statistics make this very clear: there are 150,000 car fires per year according to the National Fire Protection Association, and Americans drive about 3 trillion miles per year according to the Department of Transportation. That equates to 1 vehicle fire for every 20 million miles driven, compared to 1 fire in over 100 million miles for Tesla. This means you are 5 times more likely to experience a fire in a conventional gasoline car than a Tesla!
--Elon Musk (granted, not a neutral party)

RE: Hydrogen is the wrong path
By danjw1 on 10/11/2013 2:15:40 PM , Rating: 2
Not to mention that gasoline can explode. The battery cell in the Tesla burned down to the bottom of the vehicle not up at the driver.

It should also noted that the drive of the car wants to get back into a Tesla as quick as he can.

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